VAL | Bharatiya Janata Party vann överlägset i världens största demokrati. För första gången sedan 1986 fick ett parti mer än hälften av mandaten.
The Telegraph (Calcutta) den 17 maj 2014
Hindustan Times (Jaipur) den 17 maj 2014
Så här skrev Manini Chatterjee i The Telegraph om Modis kampanj:
Although India has a parliamentary system, Modi ran a superbly crafted presidential-style campaign that pushed all the right buttons — it was massively funded by corporate India whose czars were the first to nominate their favourite chief minister as a possible PM candidate; it used every available medium to reach out to every corner of India with the Brand Modi message; it galvanised a whole army of volunteers — distinct from the traditional and formidable RSS-BJP cadre network — to keep up the momentum through the eight-month-long campaign from September 2013 when Modi was named PM candidate till counting day; it focussed on “growth” and “development” but did not shy away from subliminal Hindutva to consolidate its base when required, and it effectively posited the self-made man who came from humble “chaiwala” origins to challenge the politics of entitlement and inheritance epitomised by a “maa-beta sarkar” and its effete “shehzada”.
But all the corporate funding and advertising blitzkrieg could not have delivered without the relentless, indefatigable and unwavering campaign by Narendra Modi himself — who addressed more rallies in person and through 3D holograms than anyone in recent memory, who successfully cast himself in the mould of a macho superhero out to avenge real and imagined enemies and infirmities, and whose singular self-belief and unabashed self-promotion appealed to a new, aspirational India that has little patience with seeming abstractions such as secularism, inclusion and diversity.