Archive for december, 2012
Posted in Historia, Image, Kommunikation, Media, Politik, Tidskriftsomslag, tagged Evan Thomas, Jim Kelly, Media, News-Week, Newsweek, Nyhetsmagasin, Tidskriftsomslag, Time on 29 december, 2012| Leave a Comment »
RIP | Sista numret av Newsweek är här. Fr.o.m. januari blir det bara digital utgivning. Helt enligt tidsandan sätter man punkt med en hashtag.
Sista numret av Newsweek daterat 31 december 2012
Första numret av News-Week daterat 17 februari 1933
Från första början var Newsweek och Time varandras huvudkonkurrenter. Två veteranter – Evan Thomas och Jim Kelly – minns rivaliteten mellan de båda nyhetsmagasinen.
Thomas: For a reporter, writer, or editor, switching between Time and Newsweek was regarded as a Cold War defection. In 1986, when I left Time, where I was a writer in the Nation section, to become Newsweek’s Washington bureau chief, I was given 24 hours to clear out of the office, and Henry Grunwald, the editor in chief of Time Inc., refused to shake my hand (we later became friends, and I wrote his obituary for Newsweek in 2005).
The Time I left in the mid-1980s was a mighty (and wealthy) empire. Newsweek was less grand, but scrappier. At Time, the managing editor, Ray Cave, chose covers and photos in a darkened room where the images were projected onto a big screen. When I arrived at Newsweek, I walked into the office of then–executive editor Maynard Parker as he was squinting at a photo negative he was holding up to a ceiling light. Maybe that’s one reason why Time’s photos seemed to be bathed in rich painter’s light while Newsweek’s somehow looked flatter and duller. We consoled ourselves that Newsweek looked “grittier” and “newsier.”
Kelly: If I had a dollar for every hour we at Time would sit around wondering what Newsweek would do, I’d be writing this from Hawaii. We even called Newsweek Brand X, as if it were some generic version of us. Imagine my surprise when I learned that Newsweek folks called Time Brand X as well. Any intelligence about the other magazine’s plans was always eagerly sought, and the shrewd publicist knew how to play Newsweek against Time. The frantic cover competition resulted in a very dark Monday in October 1975, when both Time and Newsweek featured on their covers a little-known musician named Bruce Springsteen. The only winner there was Springsteen; in one week, Time and Newsweek shredded their claims that they really were different from each other. Decades later I still ran into people who would ask why Time and Newsweek always had the same covers, and they would cite Springsteen as their evidence. In 1998 the publicist for Oprah Winfrey tried to persuade both magazines to put Oprah on the cover the same week for her role in Beloved and used Springsteen as the model. I felt like hanging up on her.
Posted in Film, Image, Kampanj, Politik, Politisk reklam, Strategi, Val, tagged ABC News, Ace Metrix, Adam Magnus, Andrea Johnson, Bain Capita, Bill Burton, Frank Capra, Jane Mayer, Kampanj, Mitt Romney, politisk kommunikation, Priorities USA, Sarah Palin, Saul Shorr, Shorr, Shorr Johnson Magnus, Stage, Super PAC, The New Yorker, Tv-reklam, Video on 28 december, 2012| Leave a Comment »
KAMPANJ | ”Stage” var den mest effektiva tv-reklamen under valrörelsen 2012. Detta enligt Ace Metrix, ett företag som analyserar reklam i tv.
Shorr, Johnson, Magnus producerade videon för Priorities USA, en pro-Obama Super PAC.
När Mitt Romney valde att inte besvara attacken gjorde man ett av sina stora strategiska misstag under valkampanjen.
Jane Mayer skriver i The New Yorker:
”I’m a big Frank Capra fan,” Saul Shorr, one of S.J.M.’s partners, said […]. “And in this campaign Romney was the Edward Arnold character, the wealthy authority figure in several of Capra’s films, like ‘Mr. Smith Goes to Washington’ and ‘Meet John Doe,’ who’s not looking out for the little guy.”
When ”Stage” first aired in Ohio and other battleground states, in June, ABC News called it ”the Brain ad that Romney should fear most.” And, on Election Night, Sarah Palin singled out S.J.M.’s ads as among Romney’s biggest problems in Ohio.
Andrea Johnson, another of the firm’s partners […], described the team’s approach. “We’re really trying to capture the person we work for, so that the ads feel authentic, and we often do that by telling stories,” she said. Because the firm was working with a small budget compared with its opponents, Adam Magnus, a third partner, said, “we had to maximize our throw weight” and focus on only one theme-Bain Capital. Bill Burton, of Priorities USA, said that poll testing indicated that Romney’s Bain record had the potential to define not just his résumé but his character. Focus-group participants were angered by the idea that private-equity companies like Bain could profit while breaking promises to fund workers’ pensions and health-care plans.
By midsummer […] internal research showed that, in areas where S.J.M.’s ads aired, Obama had an eleven-point advantage over Romney in “trustworthiness,” compared with a five-point lead in places where the ads had not run. In October, an Ohio focus group showed that “Stage,” which by then hadn’t aired for a month and a half, was one of the few political ads that people remembered. Burton said, “Not answering those attacks was the biggest strategic mistake of the Romney campaign.”
Posted in Böcker, Film, Historia, Information, Intervju, Politik, tagged Abraham Lincoln, Barack Obama, Bok, CBS News, Daniel Day-Lewis, Doris Kearns Goodwin, Film, Katie Couric, Politik, Steven Spielberg, Team of Rivals, Time on 27 december, 2012| 1 Comment »
HISTORIA | Steven Spielbergs film om Abraham Lincoln är baserad på Doris Kearns Goodwins Team of Rivals från 2005.
Inför valet 2008 bad Katie Couric, på CBS News, presidentkandidaterna nämna en favotitbok. Obama valde Goodwins bok.
If you were elected president, what is the one book other than the bible you would think is essential to have along?
Doris Kearns Goodwin’s book ”Team of Rivals.” It was a biography of Lincoln. And she talks about Lincoln’s capacity to bring opponents of his and people who have run against him in his cabinet. And he was confident enough to be willing to have these dissenting voices and confident enough to listen to the American people and push them outside of their comfort zone. And I think that part of what I want to do as president is push Americans a little bit outside of their comfort zone. It’s a remarkable study in leadership.
Och när Time intervjuade Obama om hans agenda inför andra mandatperioden kom man återigen in på frågan om Lincolns betydelse.
I wanted to ask you, Mr. President, about the film Lincoln. We know that you gathered a group to see it here. And for me watching that movie, it was as if I had spent three hours with Lincoln. And I wondered how — it was a very emotional experience. And I wondered how you felt watching that movie. What was it like for you to spend that time with Lincoln?
I do think that there are lessons to be drawn. Part of what Lincoln teaches us is that to pursue the highest ideals and a deeply moral cause requires you also engage and get your hands dirty. And there are trade-offs and there are compromises. And what made him such a remarkable individual, as well as a remarkable President, was his capacity to balance the idea that there are some eternal truths with the fact that we live in the here and now, and the here and now is messy and difficult. And anything we do is going to be somewhat imperfect. And so what we try to do is just tack in the right direction.
And you do understand that as President of the United States, the amount of power you have is overstated in some ways, but what you do have the capacity to do is to set a direction. And you recognize you’re not going to arrive with — you’ll never arrive at that promised land, and whatever seeds you plant now may bear fruit many years later.
So being able to project across a very long timeline while still being focused on the immediate tug and pull of politics I think is a useful lesson, and an accurate portrayal of how I think about my work day to day.
I’ve heard talk of you keeping a diary but never heard you talk about it. Are you keeping a diary?
Well, I don’t have as much time to write as I used to, but in my life, writing has been an important exercise to clarify what I believe, what I see, what I care about, what my deepest values are; that there’s — that the process of converting a jumble of thoughts into coherent sentences makes you ask tougher questions.
And going back to Lincoln, probably part of the reason he’s my favorite President is he’s also one of the best writers in American history. But you see the power of his writing evolve and shape what his policies are. He has to work through things. How does he think about slavery? How does he think about union? How does hethink about the Constitution? How does he think about the role of popular opinion? All these things are just completely formed at the start of his political career.
The Lincoln who is a lawyer in Springfield, Illinois isn’t the same Lincoln as the one who addresses Gettysburg. For that matter, the Lincoln who’s elected President is not the same as the Lincoln who delivers the second inaugural. They’re different people. And part of it has to do with his ability to filter these extraordinary debates and these conflicting forces into some coherent vision of what America is and should be. I’m also not as good a writer as him — (laughter) — to state the obvious.
Bild: Amerikanskt frimärke från 1959.
ANNONS | Har alla fått de julklappar man önskade sig? Här är en som är nöjd. Åtminstone om man får tro marknadsföringen.
Annonsen från The Hoover Company lär ha varit publicerad i Life, december 1953.