Posts Tagged ‘Vogue’

IMAGE | Det är lite av en tradition att presidentens fru skall ställa upp för amerikanska modemagasinet Vogue.

Vogue (USA) april 2013

Det började på 1920-talet när Lou Henry Hoover, president Herbert Hoovers fru, fotograferades av Edward Steichen.

Bättre PR får man leta efter. Riskerna är minimala. Frågorna är softa. Och bilderna alltid smickrande.

Trots att allt är väldigt orkestrerat får också i bästa fall också en känsla för hur huvudpersonen bakom titlarna.

Och ingen gör så bra PR för presidentparet som presidentparet själva.

En kort tid efter valet intervjuade Jonathan Van Meter med First Lady Michelle Obama och president Barack Obama

When I ask the First Lady if her husband’s mellow nature is what gets interpreted as “aloof,” she says, “Absolutely. I mean, I don’t know what people expect to see in a president. Maybe they want him to yell and scream at somebody at some point. Sometimes I’d like him to do that.” She laughs and looks at him. “But that’s just not how he deals with stress. And I think that’s something we want in our leaders.”

“It is true that I don’t get too high or I don’t get too low, day to day,” the president says. “Partly because I try to bring to the job a longer-term time frame. I’m a history buff, and I know that big changes take time. But I also know that, setting politics aside, usually things are never as good as you think they are or as bad as you think they are. And that has served me well temperamentally.”


As White House Press Secretary Jay Carney reminded me, the Obamas went from relative anonymity to worldwide superfame—potent symbols of once-unimaginable progress—in the blink of an eye. Most couples take the long road to the White House; the Obamas’ zip-line arrival left them no time to develop the public personas presumed to be essential for surviving a life subject to that level of scrutiny. “There is a distance that naturally happens as you rise up the political ladder,” says Jarrett. “And I think because his rise happened so fast there was no time to create that distance.”


The president chooses to see their rapid ascent as an advantage. “I think that’s been very helpful . . .” he says. “We were pretty much who we are by the time I hit the national scene. We didn’t grow up or come of age under a spotlight. We were anonymous folks. I was a state senator, but nobody knows who a state senator is. So most of our 30s and 40s were as a typical middle-class family. . . . That really didn’t change until I was 45 years old. And there’s something about having lived a normal life and raised kids.”


“Now, in fairness,” says the president, “there is one thing that’s changed.” The First Lady looks at him. “What’s that?”

“Which is, I used to only have, like, two suits,” he says.

Now you must have dozens, I say.

“Thank God,” she says. “Now, let me tell you: This is the man who still boasts about, This khaki pair of pants I’ve had since I was 20.” The president throws his head back, laughing. “And I’m like, ‘You don’t want to brag about that.’ ” Jay Carney and the young staffers from the White House press office, who are all sitting on a sofa on the other side of the room, crack up.

“Michelle’s like Beyoncé in that song,” says the president. “ ‘Let me upgrade ya!’ She upgraded me.”

“The girls and I are always rooting when he wears, like, a stripe. They’re like, ‘Dad! Oh, you look so handsome. Oh, stripes! You go!’ ”

Bild: Tidskriftsomslaget är amerikanska Vogue, april 2013. Fotograf var Annie Leibovitz. Detta är inte första gången hon fotograferar en presient.

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USA | Någon som minns den mandarintalande, motorcykelåkande, (relativt) liberala presidentkandidaten Jon Huntsman?

Henry Payne 17 januari 2012

Vem vet om han funderar över att göra ett nytt försök att bli republikanernas presidentkandidat. Svaret han ger när Andrew Goldman intervjuade honom för The New York Times är alltför vagt för att indikerat någonting överhuvudtaget.

So if you’re running for president in 2016, you probably have to start laying the groundwork now, right?

Can you imagine we’re even talking about this? It’s mind-numbing that within 24 hours, people want to start talking about 2016.


All along, it was speculated that you would have been a formidable opponent for Obama, but you didn’t have a prayer in the primaries. Do you think the Republican primary system is broken?

People aren’t turning out for primaries because they work for a living, and those who do turn out are professional activists. Today, if you have somebody who ultimately gets through the obstacle course, they’re going to lack the one ingredient in such need today: authenticity.


Obviously you’ve thought a lot about it. What went wrong?

When the decision was made to refuse any pandering — because my wife would have left me if I had done any of that — you pretty much disarm yourself. On top of that you have people like Michael Moore, Bill Clinton and Jimmy Carter coming out and giving you kudos as a sane Republican. That doesn’t play so well in the primary phase of Iowa or South Carolina.

The New York Times referred to you during the campaign as “an early favorite of the pundit classes.” Did you read that and think, I’m toast?

That’s the first dagger to the heart.

You also cooperated with a big Vogue profile with photographs by Annie Leibovitz. Didn’t you anticipate that might smack too much of the cultural elite?

But who’s going to turn down Annie Leibovitz? When she comes knocking, of course you’re going to invite her in, and we did pay a price for that.

Läs mer: Jacob Weisbergs omtalade ”Jon Huntsman: The Outsider i Vogue (med foton av Annie Leibovitz).

Bild: En “editorial cartoon” av Henry Payne (17 januari 2012). Fler på GoComics.com.

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IMAGE: Att få synas i modetidningen Vogue är värt sin vikt i guld. Inte minst för korrupta despoter.

Därför var man säkert väldigt nöjd i presidentpalatset i Damaskus när Vogue meddelade att man ville göra en intervju med Asma al-Assad.

Asma al-Assad, gift med Syriens despot Bashar al-Assad, kallas romantiskt för en ”ros i öknen” i tidningens aprilnummer.

Det är bara det att tidningen hamnade på butikshyllorna samtidigt som presidenten släppte lös säkerhetsstyrkorna mot demonstrerande reformivrare i landet.

Asma al-Assad talar i artikeln om att hon vill se ”aktiva medborgare”. ”It‘s about everyone taking shared responsibility in moving this country forward, about empowerment in a civil society. We all have a stake in this country; it will be what we make it.”

Intervjun kom samtidigt som polis öppnade eld och sköt tårgas mot cirka 4000 demonstranter i staden Daraa.

Att västerländsk media ofta låter sig manipuleras av regimer och terrororganisationer i arabvärlden är ingen hemlighet. Det sker med en regelbundenhet som borde vara upprörande om det inte samtidigt var så förutsägbart.

Tony Badran i tidskriften Foreign Affairs skriver;

It [d.v.s. artikeln i Vogue] gave plausibility to the claim that the Assads are a fresh breeze blowing through a decrepit house.

Ironically, the basis for such arguments was Assad’s own public relations strategy. When Assad inherited power from his father in 2000, he adopted the “old versus new guard” theme to cultivate his image as a reformer and bolster his legitimacy at home and abroad. For a brief period, he allowed dissidents to criticize corruption openly. But this so-called Damascus Spring was a cynical mirage. In the past decade, Syria has not seen a single meaningful act of reform.

The truth is that Assad could not have pursued such reform even if he had wanted to, as this would have meant taking on the corruption of his immediate family. Assad’s cousin, the billionaire Makhlouf, is widely considered to be the second-most powerful man in the country, even though he holds no official title. He is essentially the economic arm of the regime […]

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DESIGN:Magforum kan man lära sig allt om tidskrifter och hur man använder bild och text för att uppnå maximal effekt på omslaget.

Lika som bär. Vogue från april 1940 och senaste Vanity Fair (engelska editionen) juli 2010.

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vogue-michelle-obamaMODE: Att vara gift med USA:s president innebär med automatik att media kommer att rapportera minsta lilla uttalande. För att nu inte tala om eventuella förändringar i kjollängd och frisyr.

Mycket av detta beror naturligtvis på att rollen som First Lady – som i realiteten innebär att synas utan att verka – begränsar just medias möjligheter att variera rapporteringen.

Intresset har naturligtvis inte blivit mindre av att paret Obama utstrålar samma ”coola” och ungdomlig fräschhet som president John F. Kennedy och hans fru Jacqueline en gång stod för.

Likheterna är slående. Det skulle därför inte förvåna om någon kampanjmedarbetare i sina kommande memoarer också kommer med något avslöjande att Barack och Michelle Obama av någon medierådgivare fick rekommendationen att studera och kopiera paret Kennedys stil och framtoning.

Det får vara hur det vill med det. Att Michelle Obama har och kommer att ha en fortsatt ”style impact” står utom all tvekan. 

Trots detta kan man inte mer än sucka över mode- och livstilsmagasinens – men även de ”seriösa” mediernas – intetsägande skriverier om Michelle Obamas utseende och kläder.

Så här skriver t.ex. Anna Wintor som är redaktör för amerikanska utgåvan av Vouge;

Change was the clarion call of Barack Obama’s election campaign, though I don’t think any of us at Vogue initially realised that would include the difference that was going to be made by the First Lady Michelle Obama’s wardrobe. It’s inspiring to see our first lady so serene and secure in her personal style.

Som svar på detta en syrlig kommentar från Zoe Williams;

How about that? We all knew change was coming: that we were going to have a president who would shut down Guantanamo Bay, whose election would mark the end of racial injustice that is as old as the nation itself (…) But who knew, folks, that his wife would be able to choose clothes and then wear them? Who knew

Men att befinna sig i Vita huset utan någon politiskt mandat kräver också viktiga överväganden om hur man vill fylla sin roll som First Lady och hur man vill kommunicera detta.

Molly Meijer Wertheimer har studerat hur en rad kvinnor i Vita huset har förvaltat sin tid genom studera deras tal och skrifter och hur de har interagerat med media. Och inte minst hur man har sett på de förväntningar som har funnits från allmänheten och de begränsningar man har uppfattat att rollen som First Lady innebär.

Detta är något Michelle Obama också kommer att behöva ta itu med. Och det kommer inte att bli lättare när man även måste handskas med en massa modejournalisters krav.

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