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Posts Tagged ‘Vanity Fair’

Sir Daniel Gooch by Spy -- Vanity Fair

Affärsmannen Sir Daniel Gooch (1816-1889) talade aldrig i House of Parlament under de tjugo år han var parlamentsledamot för Conservative Party. Men han var lika glad för det.

I have taken no part in any of the debates, and have been a silent member. It would be a great advantage to business if there were a greater number who followed my example.

Bild: Teckning av Sir Leslie Ward alias Spy (1851-1922) i Vanity Fair.

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STRATEGI | Alla politiker föredrar enkla frågor. Det bästa stället för detta är i tidskrifter vars huvudsyfte bara är att smeka läsaren medhårs.

Psychologies Magazine UK edition october 2014

När Lena Corner intervjuar Hillary Clinton för Psychologies Magazine känns det som om intervjuaren har fått möta sitt livs stora idol. Det blir nästan lite pinsamt.

Så här kan det t.ex. låta i artikeln:

In person, she is much more fun than you’d ever expect her to be. Making someone laugh, putting them at ease – that’s powerful. But Hillary Clinton is also the embodiment of empathy itself.

[…]

Clinton has huge blue eyes and she maintains eye contact. There’s  a sense from her that you can ask her anything. She seems relaxed, sparkling, fluid.

Synd att Corner aldrig tog sig själv på orden och passade på att ställde några riktiga frågor. Artikeln är så banal att den lika väl kunde ha skrivits av Clintons egen stab.

När det gäller den utomäktenskapliga relationen som Bill Clinton hade med Monica Lewinsky låter det så här.

Many religions talk about forgiveness as a liberation, suggesting that the person who can’t forgive is their own jailer. I’d not thought about that much until I met Clinton. ‘I’m inspired by the example of Nelson Mandela who led a country to a new future through forgiveness and reconciliation,’ she says. ‘It doesn’t mean that you forget – it’s truth and reconciliation. You have to be honest. You have to face the truth about whatever your situation, personally or nationally might be. But he has often made the point that if you carried bitterness and anger with you for whatever reason, you would remain in prison. You would, in fact, be imprisoning yourself and be unfair to yourself because you can’t get beyond what happened to you.

Kanske det.

Men detta är inte den bild politiska motståndare har av vare sig Hillary eller Bill Clinton. Båda deras staber är kända för sin lojalitet och sina hårda metoder.

Både när Bill Clinton var president och under Hillary Clintons egna valrörelser var det aldrig frågan om några silkesvantar. När man bekämpade politiska motståndare eller personer man ansåg hotade deras intressen – inklusive Lewinsky – drog man sig aldrig för verbal smutskastning.

Att förlåta eller visa hänsyn har aldrig varit prioriterade verktyg i kampen om makt och inflytande. Och det kommer inte heller vara det om Hillary Clinton ställer upp i presidentvalet.

Läs mer: ”Shame and Survival” av Monica Lewinsky i Vanity Fair.

Tidskriftsomslag: Psychologies Magazine (engelska utgåvan), oktober 2014.

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KAN Tina Brown vända utvecklingen för Newsweek? Med sin efarehet från bland annat Tatler, Talk, Vanity Fair och The New Yorker har hon förutsättningar att lyckas.

Och när det gäller Newsweek skriver Peter Stevenson från The New York Times Magazine följande:

Since her first issue of Newsweek on March 14, newsstand sales are up 57 percent over the dismal 2010 numbers; ad pages are up 14 percent, with new advertisers like Credit Suisse, Progressive Insurance, Charles Schwab, Omega watches and Poland Spring coming aboard.

Brown’s early issues show signs of blood starting to pump through the veins again. A section called News Gallery showcases emotionally powerful photojournalism. “You can do a lot with photographs in telling a story, because it means that you’re in the news but you’re not pretending you can be profound about it,” Brown said.

At the same time, Brown’s early issues have been strewn with standbys from her Rolodex: Hillary Clinton, Harvey Weinstein, Judith Regan, James Carville, Arnold Schwarzenegger. A new section called Omnivore: Want has featured $2,100 Chanel shoes, a $6,500 Audi bicycle and a $10,000 Burberry “Python” trench, items that would not be within reach of your average newsmagazine reader but that would feel right at home in, say, Vanity Fair.

“There’s a great kind of high-low, newsy, sexy thing that the European newsmagazines have,” Brown said. “They have this great sort of slightly freewheeling pagination, where they go from a great sexy picture of an expensive watch to Libya or something. So I’d like to have more of that feeling in Newsweek. I think that’s a great thing for a magazine, because that’s where we all sort of are now, we’re all multiplatformed, everything’s messed up with everything else.”

Brown can’t spend the way she used to, but she has made significant hires, like persuading Andrew Sullivan to airlift his wildly popular blog from The Atlantic into The Daily Beast. […]

Other new NewsBeasties — everyone Brown hires will work for both Newsweek and The Daily Beast — include the British financial historian Niall Ferguson, The Washington Post’s Pulitzer-winning fashion critic Robin Givhan and the longtime New Yorker writer Peter Boyer.

Övrigt: Artikeln ”Tina Brown Is Still Hungry for Buzz” visar tidskriftsomslagen på Browns första nummer av Tatler och The New Yorker. Se också 25 omslag till tidskriften Talk.

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NYHETER: Nyhetsmagasinet Newsweek har fått ännu ett ansiktslyft.

Trogna läsare kommer att känna igen sig. Inga större förändringar så här långt. Lite ny layout och ett joint venture med The Daily Beast är det som syns mest.

The Daily Beast segmentet känns dock lite tunnt och verkar mest vara till för att locka annonsörer, d.v.s ”få två för priset av en”.

Newsweek har – åtminstone i detta nya ”första” nummer – blivit lite tjockare (vilket behövdes) och man lovar att satsa på fotojournalistik (vilket i värsta fall bara är ett sätt att fylla ut tidningen).

För inte så länge sedan såldes magasinet för en spottstyver och Tina Brown, Editor in Chief, har nu fått uppgiften att försöka vända på utvecklingen precis som hon gjorde när det gällde Vanity Fair och The New Yorker.

Brown skriver:

We’ve all heard the argument that a weekly newsmagazine has no role in today’s relentless, 24/7 news culture, in which digital blizzards of information come at us at blinding speed. In fact, I was one of the people making that argument when IAC’s chairman, Barry Diller, invited me in 2007 to found a news and opinion website that became THE DAILY BEAST […]

Ironically, it was living in THE DAILY BEAST’s fast and furious news cycle for the past two years that revealed to me what a newsmagazine can bring to the table when it’s no longer chasing yesterday’s story. It’s about filling the gaps left when a story has seemingly passed, or resetting the agenda, or coming up with an insight or synthesis that connects the crackling, confusing digital dots. […] What a magazine can offer readers is a path to understanding, a filter to sift out what’s important, a pause to learn things that the Web has no time to explain, a tool to go back over the things we think we know but can’t make sense of. A magazine allows the reader to play in a different key.

There is a time for the quick zap of news on the Web—and a time for the more interpretative pleasures of the printed page.

Lyssna på en intervju med Tina Brown på NPR.

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DESIGN: Vanity Fair lät fotografera president George W. Bush och hans närmaste medarbetare inför  februarinummret 2002. Det var kändisfotografen Annie Leibovitz som tog fotot.Omslaget gick att vika ut och här nedan ser vi fotot i sin helhet. Leibovitz har fått fotografera många kändisar och omslag åt tidskriften genom åren.

”George W. Bush and his inner circle, photographed in the Cabinet Room of the White House in December 2001. From left: Secretary of State Colin Powell, Vice President Dick Cheney, the president, National-Security Adviser Condoleezza Rice, White House chief of staff Andrew Card, C.I.A. director George Tenet (seated), and Secretary of Defense Donald Rumsfeld. Photograph by Annie Leibovitz.”

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DESIGN:Magforum kan man lära sig allt om tidskrifter och hur man använder bild och text för att uppnå maximal effekt på omslaget.

Lika som bär. Vogue från april 1940 och senaste Vanity Fair (engelska editionen) juli 2010.

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TIDNINGSDÖDEN: Alla med intresse för kvalitetstidningar följer noga The New York Times utveckling.

Att The New York Times fortfarande är USA:s – och för all del även världens – absolut bästa morgontidningarna betyder inte att tidning saknar problem. Tvärt om.

Tidningen brottas precis som alla andra kvälls- och morgontidningar med stora ekonomiska problem och den hårda konkurrensen inom tidningsvärlden och Internet. Till detta kommer att NYT har haft sin beskärda del av skandaler som urholkat förtroendet för journalistiken både internt och externt.

En av dessa skandaler beskrivs ingående av Seth Mnookin i boken Hard News: Twenty-One Brutal Months at the New York Times and How They Changed the American Media. Mnookin beskriver hur en av tidningens journalister – Jayson Blair – lyckades få en lång rad fabricerade artiklar publicerade innan någon reagerade på de varningssignaler som trots allt fanns från första början.

Men främst handlar problemen om dålig ekonomi och knivskarp konkurrens. Mark Bowden har beskrivit problemen för Arthur Ochs Sulzberger Jr. som är tidningens fjärde generation publisher och ägare;

For 10 years or more, Arthur’s signature phrase about this seismic change in the news business, the one he repeats to show that he gets it, has been platform agnostic (…) The phrase itself reveals limited understanding. When the motion-picture camera was invented, many early filmmakers simply recorded stage plays ( …)  But the true pioneers realized that the camera was more revolutionary than that. It freed them from the confines of a theater. Audiences could be transported anywhere (…) To be platform agnostic is the equivalent of recording stage plays.

“When I first heard Arthur talk about being platform agnostic, I knew he was trying to suggest that he was not stuck in a newspaper mind-set,” says Tom Rosenstiel, director of the Pew Research Center’s Project for Excellence in Journalism. “But I thought there were two problems with that language. One is, agnostics are people who don’t—who aren’t sure what they believe in. That’s the first problem. And the second problem is, in practice, there is no such thing as being platform agnostic (…) If you really want to move to the Internet in a serious way, you need to change the culture of a news organization and decide that the Internet is the primary new thing. Platform agnostic means that all the online companies are going to zoom past you, because they’re going to exploit that technology while you’re sitting there thinking (…) You need to be, in fact, not platform agnostic but platform orthodox (…)”

Arthur’s argument, or his hope, is that the quality of the Times’s brand will prevail, that quality independent journalism is so obviously valuable that serious readers will continue to seek it out. He has been offering the Times content for free because experience has shown that subscriber-only stories leak—they are copied and e-mailed and rapidly proliferate for free anyway—and because Internet users, accustomed to getting information for free, are loath to pay for it. Do you remove yourself from the global conversation if you wall yourself off? Can you make enough money on subscriptions to survive? The Wall Street Journal has gone in this direction online, while offering some free content. The jury is still out. Arthur has continued to provide Times content for free, but is considering reversing direction. His brand remains the best in the business, but that hasn’t solved his revenue problems. Journalism costs. The revenue from Internet advertising is still only about a tenth of total revenue. Even if those millions of brief hits on nytimes.com continue to swell, the Times itself may be in bankruptcy court long before the Web site generates enough revenue to replace what Arthur has lost.

 In fairness, no one has the answer for newspapers.

Se även: End Times, Michael Hirschorn (The Atlantic, januari/februari 2009); Rupert To Internet: It´s War!, Michael Wolff (Vanity Fair, november 2009) och Slim’s Time, Lawrence Wright (The New Yorker, 1 Juni 2009)

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