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Posts Tagged ‘Val 2016’

VAL 2016 | Presidentvalet 2016 kommer att studeras för lång tid framöver. Och en av nyckelfigurerna i Trumps kampanjstab var Jared Kushner.

forbes-december-2016

Kushner är precis som Trump inom fastighetsbranschen. Och precis som Trump saknar han någon egentlig erfarenhet av politik innan han fick hand om valkampanjen.

Detta hindrade honom dock inte från att sätta ihop en framgångsrik valkampanj på nästan inga resurser alls – åtminstone i jämförelse med Hillary Clintons välfyllda kampanjkassa.

Steven Bertoni berättar om framgångsfaktorerna i en artikel för tidskriften Forbes.

No resources at the beginning, perhaps. Underfunded throughout, for sure. But by running the Trump campaign–notably, its secret data operation–like a Silicon Valley startup, Kushner eventually tipped the states that swung the election. And he did so in manner that will change the way future elections will be won and lost. President Obama had unprecedented success in targeting, organizing and motivating voters. But a lot has changed in eight years. Specifically social media. Clinton did borrow from Obama’s playbook but also leaned on traditional media. The Trump campaign, meanwhile, delved into message tailoring, sentiment manipulation and machine learning. The traditional campaign is dead, another victim of the unfiltered democracy of the Web–and Kushner, more than anyone not named Donald Trump, killed it.

[…]

In the early days of the scrappy campaign, it was all hands on deck, with Kushner helping research policy positions on tax and trade. But as the campaign gained steam, other players began using him as a trusted conduit to an erratic candidate. ”I helped facilitate a lot of relationships that wouldn’t have happened otherwise,” Kushner says, adding that people felt safe speaking with him, without risk of leaks. ”People were being told in Washington that if they did any work for the Trump campaign, they would never be able to work in Republican politics again. I hired a great tax-policy expert who joined under two conditions: We couldn’t tell anybody he worked for the campaign, and he was going to charge us double.”

[…]

It was the epitome of the super-light startup: to see how little they could spend and still get the results they wanted.

Kushner stepped up to turn it into an actual campaign operation. Soon he was assembling a speech and policy team, handling Trump’s schedule and managing the finances. ”Donald kept saying, ‘I don’t want people getting rich off the campaign, and I want to make sure we are watching every dollar just like we would do in business.'”

[…]

Among those in his close circle, Kushner was the natural pick to create a modern campaign. Yes, like Trump he’s primarily a real estate guy, but he had invested more broadly, including in media (in 2006 he bought the New York Observer) and digital commerce (he helped launch Cadre, an online marketplace for big real estate deals). More important, he knew the right crowd: co-investors in Cadre include Thiel and Alibaba’s Jack Ma–and Kushner’s younger brother, Josh, a formidable venture capitalist who also cofounded the $2.7 billion insurance unicorn Oscar Health.

”I called some of my friends from Silicon Valley, some of the best digital marketers in the world, and asked how you scale this stuff,” Kushner says. ”They gave me their subcontractors.”

At first Kushner dabbled, engaging in what amounted to a beta test using Trump merchandise. ”I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” Kushner says. Synched with Trump’s blunt, simple messaging, it worked.

[…]

Kushner structured the operation with a focus on maximizing the return for every dollar spent. ”We played Moneyball, asking ourselves which states will get the best ROI for the electoral vote,” Kushner says. ”I asked, How can we get Trump’s message to that consumer for the least amount of cost?” FEC filings through mid-October indicate the Trump campaign spent roughly half as much as the Clinton campaign did.

Just as Trump’s unorthodox style allowed him to win the Republican nomination while spending far less than his more traditional opponents, Kushner’s lack of political experience became an advantage. Unschooled in traditional campaigning, he was able to look at the business of politics the way so many Silicon Valley entrepreneurs have sized up other bloated industries.

Television and online advertising? Small and smaller. Twitter and Facebook would fuel the campaign, as key tools for not only spreading Trump’s message but also targeting potential supporters, scraping massive amounts of constituent data and sensing shifts in sentiment in real time.

”We weren’t afraid to make changes. We weren’t afraid to fail. We tried to do things very cheaply, very quickly. And if it wasn’t working, we would kill it quickly,” Kushner says. ”It meant making quick decisions, fixing things that were broken and scaling things that worked.”

This wasn’t a completely raw startup. Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.

Soon the data operation dictated every campaign decision: travel, fundraising, advertising, rally locations–even the topics of the speeches. ”He put all the different pieces together,” Parscale says. ”And what’s funny is the outside world was so obsessed about this little piece or that, they didn’t pick up that it was all being orchestrated so well.”

For fundraising they turned to machine learning, installing digital marketing companies on a trading floor to make them compete for business. Ineffective ads were killed in minutes, while successful ones scaled. The campaign was sending more than 100,000 uniquely tweaked ads to targeted voters each day. In the end, the richest person ever elected president, whose fundraising effort was rightly ridiculed at the beginning of the year, raised more than $250 million in four months–mostly from small donors.

Läs också: ”Jared Kushner’s Trump Card” av Devin Leonard och ”Trump’s Data Team Saw a Different America—and They Were Right” av Joshua Green och Sasha Issenberg i Bloomberg Businessweek.

Tidskriftsomslag: Forbes, 20 december 2016.

Annonser

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VAL 2016 | En av de roligare konsekvenserna av Donald Trumps valkampanj var den moralpanik som följde på valsegern.

time-augusti-22-2016

(The Reckoning: ”Donald Trump’s sinking polls, unending attacks and public blunders have GOP reconsidering its strategy for November”)

Och hela ”etablissemanget” – politiska, media, kulturella – hängde villigt på både här och over there. ”En ond och sjuk människa ska leda världens mäktigaste nation. Detta är inte bra för världen!”, skrev t.ex. riksdagskvinnan Hillevi Larsson (S) på Twitter.

time-october-2016

(Inside Donald Trump’s Meltdown: ”Donald Trump’s sinking polls, unending attacks and public blunders have the GOP reconsidering its strategy for November”)

Två andra exempel: Skoladministratörer i Boston erbjöd ”råd och stöd” till ungdomar som oroade sig över Trump medan Olle Wästberg, ”USA-kännare” och tidigare generalkonsul i New York, påstod att Trumps seger var värre för Sverige än för amerikanarna.

new-york-october-31-november-13-2016

(Final Days: ”As the unmanageable, unrepentant, and unprecedented candidate careens to the finish line, Donald Trump’s advisers try to figure out how to save themselves – and the movement he started.”)

Men speciellt pinsamt var valresultatet för opinionsinstituten och den politiska journalistiken som ”ended up with egg on their faces”.

I detta inlägg är tre favoriter från Time och New York som borde förfölja redaktörerna i sömnen framöver. Time t.o.m. följde upp sitt omslag med den alltmer smältande Trump i augusti med ett ”total meltdown” omslag i november. Så säker framstod Hillary Clintons valseger vid det laget.

För den som redan känner sig nostalgiska kan klicka på länkarna för att läsa hur fel alla hade.

Tidskriftsomslag: Time den 22 augusti (amerikanska editionen) och den 24 oktober 2016 samt New York den 31 oktober-13 november 2016.

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VAL 2016 | Här kommer ett tredje blogginlägg med anledning av Kurt Eichenwalds löpande granskning i Newsweek av Donald Trumps affärer.

newsweek-11-nov-2016

This Way Lies Deceit”:

Over the course of decades, Donald Trump’s companies have systematically destroyed or hidden thousands of emails, digital records and paper documents demanded in official proceedings, often in defiance of court orders. These tactics—exposed by a Newsweek review of thousands of pages of court filings, judicial orders and affidavits from an array of court cases—have enraged judges, prosecutors, opposing lawyers and the many ordinary citizens entangled in litigation with Trump. In each instance, Trump and entities he controlled also erected numerous hurdles that made lawsuits drag on for years, forcing courtroom opponents to spend huge sums of money in legal fees as they struggled—sometimes in vain—to obtain records.

newsweek-23-dec-2016

Tangled Up In Orange”:

Donald Trump hasn’t been sworn in yet, but he is already making decisions and issuing statements to world leaders that radically depart from American foreign policy, all to the benefit of his family’s corporate empire. Because of this, the next president of the United States is already vulnerable to undue influence by other nations, including through bribery and even blackmail. […] President-elect Trump has a monumental choice before him: He can, as he promised during the campaign, protect the sanctity of the presidency—which he can do only by selling his company. Or he can remain corrupted by the conflicts between his country’s future and his family’s fortune.

Tidskriftsomslag: Newsweek den 11 november 2016 och den 23 december 2016.

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Val 2016 | Newsweek fortsätter sin granskning av Donald Trump. Här skriver Kurt Eichenwald bland annat om hans affärer i Fidel Castros Kuba.

newsweek-14-okt-2016

The Havana Hustle”:

Documents show that the Trump company spent a minimum of $68,000 for its 1998 foray into Cuba at a time when the corporate expenditure of even a penny in the Caribbean country was prohibited without U.S. government approval. But the company did not spend the money directly. Instead, with Trump’s knowledge, executives funneled the cash for the Cuba trip through an American consulting firm called Seven Arrows Investment and Development Corp. Once the business consultants traveled to the island and incurred the expenses for the venture, Seven Arrows instructed senior officers with Trump’s company—then called Trump Hotels & Casino Resorts—how to make it appear legal by linking it after the fact to a charitable effort.

newsweek-28-okt-4-nov-2016

Donald the Destroyer”:

Donald Trump loves to put his name on buildings, but there are no hospital wings named for him. No museums have a piece of artwork with a plaque reading “A Gift of Donald J. Trump.” No buildings at the University of Pennsylvania bear his name, even though he constantly cites his graduation from its Wharton School as a sign of his intelligence. (Contrary to Trump’s suggestion, he attended the school for only two years as an undergraduate and did not obtain a degree from Wharton’s far more prestigious graduate business program.)

Tidskriftsomslag: Newsweek den 14 oktober och den 28 oktober-11 november 2016.

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VAL 2016 | Kurt Eichenwald på tidskriften Newsweek tycks vara specialiserad på att granska Donald Trumps affärsverksamhet. Här nedan följer två längre artiklar.

newsweek-2-sep-2016

The Art of the Bad Deal”:

Lost contracts, bankruptcies, defaults, deceptions and indifference to investors—Trump’s business career is a long, long list of such troubles, according to regulatory, corporate and court records, as well as sworn testimony and government investigative reports. Call it the art of the bad deal, one created by the arrogance and recklessness of a businessman whose main talent is self-promotion.

newsweek-23-sep-2016

The Man Who Sold the World”:

Much of the public believes Trump is a hugely successful developer, a television personality and a failed casino operator. But his primary business deals for almost a decade have been a quite different endeavor. The GOP nominee is essentially a licensor who leverages his celebrity into streams of cash from partners from all over the world. The business model for Trump’s company started to change around 2007, after he became the star of NBC’s The Apprentice, which boosted his national and international fame. Rather than constructing Trump’s own hotels, office towers and other buildings, much of his business involved striking deals with overseas developers who pay his company for the right to slap his name on their buildings. (The last building constructed by Trump with his name on it is the Trump-SoHo hotel and condominium project, completed in 2007.)

Tidskriftsomslag: Newsweek den 12 september 2016 och den 23 september 2016.

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VAL 2016 | Amatörism genomsyrar hela Donald Trumps valkampanj. Ett tecken på detta är alla oerfarna personer han omger sig med.

the-new-yorker

Främst i raden är hans egen familj. Men i realiteten lyssnar han bara på sig själv. Oavsett vilket har de alla lika lite erfarenhet av politiska valkampanjer.

James Carville, Bill Clintons gamla kampanjstrateg, påstår t.o.m. att man inte ens kan kalla det för en valkampanj i traditionell bemärkelse. Inte konstigt att Team Trump har problem.

Lizzie Widdicombe skriver i The New Yorker följande:

The modern Presidential campaign may be the world’s most sophisticated pop-up operation, a billion-dollar multilayered organization that, if it hopes to succeed, must be as technologically sophisticated and responsive as any Silicon Valley unicorn. A campaign includes armies of social-media worker bees, data crunchers, messaging experts, policy advisers, media surrogates, fund-raising chiefs, oppo-research teams, volunteers, and, above all, coolheaded managers, who can formulate a coherent position on Chinese trade policy and a plan for how to get out the vote in Hillsborough County in a lightning storm.

Then, there is the Presidential campaign of Donald J. Trump, which has followed this formula about as closely as the candidate follows the South Beach Diet. The Republican Party establishment has, if reluctantly, helped sketch the outlines of an organization. The campaign raised eighty million dollars in July; some of Trump’s friends and donors have been tapped to form a team of economic advisers, who include numerous billionaires and men named Steve. But Trump’s “brain trust” is largely the black box of Donald Trump’s real and existing brain.

Trump’s campaign manager, Paul Manafort, has hinted at the limitations of his own position. “The candidate is in control of his campaign,” Manafort told Fox News recently. “And I’m in control of doing the things that he wants me to do in the campaign.” To Trump’s fans, this is part of his appeal. Politicians can resemble automatons, mouthing the directives of some offstage Svengali. Trump tweets what he wants to tweet. “I’m speaking with myself, number one, because I have a very good brain,” he has said. Preparation is overrated. Clinton staffers spent months detailing the rhetoric and the attacks that were part of this summer’s Democratic National Convention. Trump said, of the Republican version, “I didn’t produce our show—I just showed up for the final speech on Thursday.”

“The Trump campaign is not a bad campaign,” James Carville, who managed Bill Clinton’s 1992 campaign, told me. “It’s not a messed-up campaign. It’s not a dysfunctional campaign. There is no campaign.” Carville continued, “Everybody that’s done this for a living and got paid to do it is, like, ‘Oh, my gosh, suppose this works. We’re all rendered useless.’ He will have destroyed an entire profession.”

But the Trump campaign is not without secondary figures. Rather than a Karl Rove or a David Axelrod, his true inner circle seems to be his family, especially his adult children. It’s nothing new for the children of Presidential candidates to lend a hand. George W. and Jeb Bush worked alongside Lee Atwater in their father’s 1988 campaign. Al Gore’s daughters were well-spoken surrogates. The five Romney boys—those square-jawed Mittlets—gave strategic advice to their father. But it’s different with Trump, because, as the political historian Julian Zelizer observed recently, the Trump kids “seem at points to be the only people in the room.”

Tidskriftsomslag: The New Yorker den 22 augusti 2016. Bilden på omslaget är Barry Blitts ”Donald’s Rainy Days”.

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VAL 2016 | Här är två omslag från The New Yorker som ganska väl sammanfattar hur media generellt har framställt Hillary Clinton och Donald Trump.

The New Yorker - May 23, 2016

Här är Trump (“Grand Illusion” av Barry Blitt) kandidaten som ingen tog på allvar.

Men Trump lyckades besegra alla motkandidater och samtidigt knäcka det gamla gardet i det republikanska partiet. Och det med politiska idéer som ingen uppfattar som vare sig seriösa eller genomförbara.

Efter Trump blir inget sig likt igen för Abraham Lincolns och Ronald Reagans gamla parti.

The New Yorker - June 20, 2016

Och här är Hillary Clinton (“Ready for a Fight” av Barry Blitt) som kandidaten som tvingades slåss hela vägen till partikonventet. Vägen blev jobbigare än väntat. Men leendet visar att det var mödan värt.

Nomineringen har varit säkrad ett tag nu även om hon aldrig lyckades slå knockout på Bernie Sanders. Mot honom får hon nöja sig med poängseger. Nästa fight: Vita huset.

Tidskriftsomslag: The New Yorker den 23 maj respektive 20 juni 2016.

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