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Posts Tagged ‘Time Magazine’

PENGAR: Meg Whitman har spenderat mer på att bli guvernör i Kalifornien än vad Al Gore gjorde för att bli president.

Så här långt har republikanen Whitman pumpat in cirka 120 miljoner dollar av sina egna pengar i sin valkampanj. Till denna summa kan läggas 25 miljoner i donationer.

Men detta har än så länge inte gett någon tydlig effekt i opinionsundersökningarna. Än så länge är det jämt mellan henne och demokraternas Jerry Brown.

Brown har spenderat 4 miljoner dollar (cirka 3 % av Whitmans totala summa) och har fått in ytterligare 30 miljoner.

Vad Whitman dock har lyckats med är att göra sitt namn känt genom att driva en mycket professionell och innovativ valkampanj.

Michael Crowley, Time Magazine, skriver;

Message is important, but a checkbook sure helps — especially in a state as large and expensive as California. […]

A prime example is her effort to reach out to California’s Latino population, estimated at 15% to 20% of the electorate. Faced with long-standing Latino suspicion of California Republicans, Whitman began advertising on Latino television and radio stations months ago. More recently, she has taken the unprecedented step of buying billboards and bus-stop advertisements in Latino communities.

The targeting gets even more specific than ethnicity. The Whitman campaign uses ”microtargeting” software that helps tailor mailings and phone calls to voters on the basis of not just traditional factors like party registration but also polling and purchasable consumer data like magazine subscriptions and car ownership.

Also groundbreaking is a series of interactive television ads Whitman has been airing across the state. During the traditional pitch, a pop-up message appears on viewers’ screens urging them to press a button on their remote control if they want a free Whitman bumper sticker. The cable provider passes along the addresses of viewers who play along — which not only gets them a bumper sticker but also adds valuable new entries into the Whitman campaign’s voter-turnout database.

Läs mer: Time den 11 oktober 2010.

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VITA HUSET:  President Barack Obamas popularitet har dalat. Idag ligger siffrorna kring 45 %.

När han tillträdde i januari 2009 hade han rekordhöga siffror på 68 % i en opinionsundersökning från Gallup.

Det var en siffra som ingen hade nått upp till sedan John F. Kennedy. Något har uppenbart hänt.

 Michael Scherer, Time Magazineförklarar

One explanation for Obama’s steep decline is that his presidency rests on what Gallup’s Frank Newport calls a ”paradox” between Obama and the electorate. In 2008, Newport notes, trust in the federal government was at a historic low, dropping to around 25%, where it still remains. Yet Obama has offered government as the primary solution to most of the nation’s woes, calling for big new investments in health care, education, infrastructure and energy. Some voters bucked at the incongruity, repeatedly telling pollsters that even programs that have clearly helped the economy, like the $787 billion stimulus, did no such thing. Meanwhile, the resulting spike in deficits, which has been greatly magnified by tax revenue lost to the economic downturn, has spooked a broad sweep of the country, which simply does not trust Washington to responsibly handle such a massive liability.

[…]

As his poll numbers fell, Obama responded with his perpetual cool. His appeals to the grass-roots army that he started, through online videos for Organizing for America, took on a formal, emotionless tone. He acted less like an action-oriented President than a Prime Minister overseeing some vast but balky legislative machinery. When challenged about his declining popularity, the President tended to deflect the blame — to the state of the economy, the ferocity of the news cycle and right-wing misinformation campaigns. Aides treated the problem as a communications concern more than a policy matter. They increased his travel schedule to key states and limited his prime-time addresses. They struggled to explain large, unpopular legislative packages to the American people, who opposed the measures despite supporting many of the component parts, like extending health insurance to patients with pre-existing conditions or preventing teacher layoffs.

[…]

Instead of shifting course, Obama spoke dismissively about Republican efforts to play ”short-term politics.” […] At the same time, the base voters Obama had energized so well in ’08 went back into hibernation. […] In a rich irony, many of the same groups Obama turned out for the first time in record numbers had suffered the most from the recession and were the most likely to tune politics out.

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yoani_carnetKUBA: Hur kan man utbyta information och kommunicera effektivt i en diktatur? Och hur kan man avläsa vad vanliga människor tycker och tänker i ett land där media är strikt styrt av regimen?

Yoani Sánches är en av Kubas mest kända bloggare. Bara i december hade hennes blogg Generación Y tio miljoner besökare.

I Kuba behöver man inte vara ”regimkritiker” för att uppfattas som ett hot mot regimen. Det räcker att genomsnittskubanen kan känna igen sig i Sánches beskrivningar av livets vedermödor för att regimen skall börja se CIA agenter och kontrarevolutionärer i varje gathörn.

I en diktatur som Kuba är bloggande aldrig ofarligt. För att hindra att regimen skall lyckas släcka ner sidan har servern varit tvungen att placeras utomlands.

Men antalet besökare är inte det viktigaste för Yoani Sánches;

[M]ånga här läser inte texterna på nätet, utan på de hundratals pirat-dvd:er och usb-minnen som finns i omlopp på den svarta marknaden. Så jag mäter inte framgången i antalet besökare, utan efter hur många som känner igen mig på gatan i Havanna.

Texter och bilder skickas av Sánches via e-post till vänner i Europa som sedan ser till att sidan hålls uppdaterad.

Time Magazine utnämnde henne till en av de 100 mest inflytelserika personerna i världen 2008. Take that, Fidel!

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