Posts Tagged ‘Tessa Berenson’

USA | Ben Carsons kampanj går bra. Åtminstone i Iowa där han ligger jämt med Donald Trump i opinionsmätningar.

Ben Carson

Så vad är det Carson gör rätt?

Enligt Tessa Berenson i Time är det fyra saker som gör hans kampanj lite okonventionell jämfört med övriga republikanska presidentkandidater.

1. Friend Facebook

Gimmicks like Pet Week, when fans post cat pics, have earned Carson 2.7 million likes, nine times as many as Jeb Bush. If Carson posts, “‘I’ve scratched my left ear,’ we get 9,000 likes,” says aide Doug Watts.

2. Sell bus space

Dubbed the Healer Hauler after an online competition, Carson’s tour bus has children’s names written on the sides for $50 a pop, “so he would remember why he was running,” says Carson’s campaign manager.

3. Keep it small

With an average donation of $50, he raised $6 million in August alone. He raised $160,000 in two days by asking supporters to chip in $40 to pay his South Carolina ballot-filing fee.

4. Stay low-key

Carson’s team made a decision never to attack another candidate, even if Carson gets hit first. “It’s not Dr. Carson,” Watts says. “It’s not the way he works.”

Läs mer: “The Secret of Ben Carson’s Campaign Success: Facebook

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