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Posts Tagged ‘Sophie Elmhirst’

TAL: Hur skriver man ett bra tal? Och varför är många av dagens politiska tal så tråkiga och oinspirerande?

Sophie Elmhirst har frågat talskrivare, politiker och historiker om vilka hemligheter som gömmer sig bakom ett perfekt politiskt tal.

The typical British political speech of today, [Tony Blairs tidigare talskrivare Phil] Collins says, has none of the prerequisites for greatness. We don’t have the right causes, he thinks, the urgent fights to correct injustice. A minister’s speech will usually be one of two types – the political or the policy-driven. The former can afford to be lively, although they are less frequent. The latter are often motivated by pragmatism. A minister will use a speech to hurry along ponderous civil servants, to drive a policy through his or her slow-moving department. It is an internal procedure rather than an external flourish.

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Both writers, [talskrivare Simon] Lancaster and Collins, have few kind things to say about [premiärminister Gordon] Brown’s oratory. It’s ”clause after clause after clause after clause. You never get to the end,” Lancaster says. Collins thinks Brown’s relentless speechmaking style is a product of his political approach: ”He tends to see politics as the art of blocking off options. There will be a bit in the speech that’s designed for you to listen to, a bit in the speech designed for me, a bit for the trade unions, a bit for the middle class, a bit for the working class.” For the sake of the politics, he sacrifices the speech. ”You can’t construct any coherent speech like that . . . they have to have a thread and an argument.”

Brown’s speeches end up being a barrage of lists, facts, achievements, statistics. And announcements. The Prime Minister, says Collins, ”feels naked without announcements”. Instead of an idea, you have an initiative. The speeches are designed less to inspire, more to impress. Another problem lies in the writing, which he does mostly himself, according to insiders. ”Brown writes in the way he speaks,” Collins says, ”so what you end up with is this incredibly gloomy, saturnine script, delivered by this lugubrious man.”

Vad Elmhirts skriver om politiska tal i Storbritannien är erfarenheter som även skulle kunna stå för dagens Sverige.

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