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Posts Tagged ‘Shaun Woodward’

LABOUR HAR tagit fram en ny kampanjstrategi som skall utmåla premiärminister David Cameron som en traditionell konservativ på högerkanten.

Enligt det hemliga dokumentet som The Observar har tagit del av gör Labour bedömningen att Cameron och Conservative Party har övergett sin mittenposition när det gäller lag och ordning, immigrations- och välfärdsfrågor.

Målet nu är att definiera Cameron som ”recognisably rightwing”.

Dokumentet har skrivits av en gammal avhoppad Torypolitiker – Shaun Woodward – som nu leder en enhet inom Labour med ansvar att attackera de konservativa.

Woodward warns, however, that while there are opportunities for Labour there are ”significant political risks if Labour fails to handle the change with alacrity, strength and sensitivity”. There are fears that some of the rightwing rhetoric employed by the government in recent months may chime with large sections of the public, as it did in the 1980s during Margaret Thatcher’s premiership. Senior figures in the party have also conceded that they have struggled to land a blow on Cameron, who is regarded as a skilful manipulator of his image.

[…]

”At the last election we faced a Conservative party (and a Conservative leader in David Cameron) whose strategic goal was to decontaminate their brand, intending to present themselves as reformed, modern, centrist and pragmatic,” it says. ”Repositioning on issues like the NHS and the environment was used as evidence of the emergence of a ‘compassionate conservatism’ – a phrase first used by George W Bush prior to his election as president. Cameron was effective in promoting a perception his party had changed.”

[…]

”But here is the paradox: whilst the Tories made changes before the election – intended to convince the public they were compassionate – since the election (and especially in the last few months) the Tories have taken major strides back towards their ideological roots. Buffeted by events, there is a growing incoherence between ‘liberal
conservatism’ and the increasingly shrill language the Tories are using as they vacate the centre ground.”

[…]

”Cameron clearly recognises some of the danger he faces in his repositioning. He is still seeking to separate himself out from a toxic Tory brand and has assumed a presidential role and style. But the Tories have become far less worried about inhabiting the centre ground they once cultivated and more worried about any perception of
appearing weak.

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