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Posts Tagged ‘Ryan Rudominer’

UNDER alla valkampanjer kommer tillfällen när politiska motståndare går till attack.

För att inte hamna på defensiven måste det alltid finnas en plan att hålla sig till under en kris.

Ryan Rudominer, politisk strateg, ger bl.a. följande råd:

Remember, those who stay on message control the message. One often overlooked way of ensuring your campaign stays on message is by taking the time to create a message box, or a visual representation of the potential messages from both parties.  A message box breaks down into four categories: 1) What will your campaign communicate about itself to voters. 2) What will your campaign communicate about the opposition to voters. 3) What will the opposition communicate about itself to voters. 4) What will the opposition communicate about you to the voters.

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