Posts Tagged ‘Ross Perot’

STRATEGI: Professionella politiska rådgivare är ett släkte för sig. Ofta cyniska och föga imponerade över de klantiga och uppblåsta politiker som betalar ut lönen.

En av dessa konsulter har nu tagit bladet från munnen och get oss – anonymt – sin bild av hur man tänker hjälpa den amerikanska konservativa gräsrotsrörelsen Tea Party i kommande val.

Det är lite ironiskt att han (eller hon) gör det i den politiskt liberala tidskriften Playboy.

Kanske hela poängen är att sända en signal till mer nyliberala amerikaner (som antagligen hellre läser denna tidskrift än socialkonservativa publikationer) att Tea Party-rörelsen inte är vad demokraterna och liberal media traditionellt utmålar den som.

Vad som är sant eller falskt mellan allt skryt är svårt att avgöra. Men underhållande är det.

The campaign plan for one of the organizations I help uses the phrase black arts when talking about how we’ll win in the fall. It’s not a document filled with dirty tricks but a plan to create a nonprofit organization called Ensuring Liberty Corporation. It uses unconventional methods to get our message out and support grassroots conservatives: ”Ensuring Liberty’s relationships run deep into the new media and use of cloud computing and innovation along with the black arts of campaign management. That is not to say that [we] will undertake actions that contravene any legal or ethical principles; however, the use of surprise, investigative journalism and other key experience will allow for rapid deployment of strategies that many candidates simply do not understand or take advantage of during their actual election campaign.” Of course, the Tea Party is not as cohesive as anyone thinks. It’s not a party or even an organization. […] [President George W.] Bush mangled the GOP brand into a grotesque form that conservatives haven’t recognized in five years.

Conservatives now live in the political-party equivalent of Mad Max. Law and order inside the Republican Party has deteriorated, leaving regional warlords to scavenge over what’s left. The trouble is that some of the regional warlords are nuts or crooks. […]

The reality is the Tea Party as we know it will cease to exist within an election cycle. Its ideas won’t go away, but most of its leaders will. That’s because most self-appointed leaders in this world simply don’t know how to win. Mark my words: Without proper experienced guidance they will fuck it up. Rallies don’t win elections—votes do. Their egos are writing checks their organizations will never cash. […]

A good piece of mail gets its message across in 10 seconds. Television gives you 30 seconds, maybe. We’re playing to the reptilian brain rather than the logic centers, so we look for key words and images to leverage the intense rage and anxiety of white working-class conservatives. In other words, I talk to the same part of your brain that causes road rage. Ross Perot’s big mistake was his failure to connect his pie charts with the primordial brain.

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