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Posts Tagged ‘Rober Mugabe’

MAD MEN | Vem kan man riskfritt göra narr av i reklam? Diktatorer borde vara ok. Om man inte gör det i deras eget land vill säga.

The Economist skriver:

The list of people or groups an advertiser can be rude about is very short, reckons Bob Jeffrey, the boss of JWT, a big ad agency.

[…]

Nando’s, a South African restaurant chain, forgot that with an ad showing a Robert Mugabe lookalike glumly alone at dinner (after many of his fellow despots had been deposed). He reminisces about happy days shooting water pistols with Muammar Qaddafi, playing in the sand with Saddam Hussein and riding a tank, “Titanic”-style, with Idi Amin. The ad was broadcast in South Africa, where Nando’s middle-class target audience found it hilarious. But Nando’s also has restaurants in Zimbabwe. Threats ensued. Fearing violence against its staff there, the ad was pulled.

En av figurerna i reklamen föreställer Sydafrikas tidigare president Pik Botha. Inte så länge sedan var även det landet en diktatur. Idag kan man skämta om sin egen historia. Det kan man kalla en historielektion i miniatyr.

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