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Posts Tagged ‘Rob Kubasko’

rnc-cuff-link2REPUBLICAN PARTY: Senator John McCains dotter har skrivit intressant om republikanernas oförmåga att greppa de teknologiska landvinningar som bidrog till Barack Obamas valseger.

Meghan McCain bloggade själv för John McCain under valkampanjen men upptäckte ganska snart att det fanns vare sig kunskap eller intresse för de sociala medierna inom den egna kampanjen eller i partiet för övrigt.

When I first suggested launching a blog chronicling my experience on my father’s campaign for president, I was met with confusion and resistance. A few people even asked me what’s a blog (…)

It’s often suggested that because the GOP was in power the past eight years, it became lazy and content with its success. So the party did not see the need to utilize the web as the Democrats did.

Rob Kubasko – som jobbar med online strategier – blev inte republikan förrän i december och anser sig själv vara lite av en anomali. Enligt Kubasko har det republikanska partiet inte lyckats bryta sig ut ur sin egen lilla värld;

But we have to understand what drives success. In some ways we continue to put the cart before the horse. Technology does not drive success. Message (especially a well crafted one) drive success.

Och Meghan McCain håller med;

We live in an era where most individuals my age get their political news from The Daily Show and SNL‘s Weekend Update. I know this aggravates the old school political operatives to no end, but it’s true. The Obama administration understands my generation spends most of its day on a laptop or a BlackBerry (…)

Republikanerna har med andra ord lite hemläxa kvar att göra.

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