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Posts Tagged ‘Politico’

SÅ SENT SOM i maj meddelade republikanen Newt Gingrich att han kandiderar till presidentposten (se videon). Nu har hela kampanjstaben avgått p.g.a. meningsskiljaktigheter om strategin. 

Gingrich har meddelat att han startar om kampanjen idag. ”I am committed to running the substantive, solutions-oriented campaign I set out to run earlier this spring. The campaign begins anew Sunday in Los Angeles.”

Men sannolikheten att han skall lyckas omgruppera är minimal.

Jonathan Martin, Politico, skriver:

[C]ampaign manager Rob Johnson, strategists Sam Dawson and Dave Carney, spokesman Rick Tyler, and consultants Katon Dawson in South Carolina and Craig Schoenfeld in Iowa have all quit to protest what one called a ”different vision” for the campaign.

[…]

Gingrich was intent on using technology and standing out at debates to get traction while his advisers believed he needed to run a campaign that incorporated both traditional, grassroots techniques as well as new ideas.

Med andra ord ville staben se en kampanj som hade rimliga chanser att lyckas.

Droppen som fick bägaren att rinna över var att Gingrich med fru åkte iväg på semester istället för att ta itu med problemen.

Att sticka iväg på semester är knappast det mest professionella man kan göra i ett känsligt läge för kampanjen.

Fred Barnes The Weekly Standard:

Aides to Newt Gingrich have resigned from his presidential campaign in protest of what they felt was a takeover by Callista Gingrich, the candidate’s wife since 2000.

The euphemism offered by departing staffers was they disagreed with Gingrich’s “strategy” for the campaign. Indeed, they did disagree. But it was a strategy – a part-time campaign, in effect – that Gingrich’s wife favored.

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MÅNGA HAR tvivlat på att Sarah Palin – Tea Party rörelsens okrönta drottning – någonsin kommer att tillkännage att hon kandiderar till presidentposten.

Men nu ser vi två tunga indikationer på att kampanjplanerna är i full gång.

Den två timmar långa filmen ”The Undefeated” – godkänd av Palin – kommer att släppas i juni. Dessutom har Palin gett sig ut på en landsomfattande busstur för att testa av stämningarna ute i landet.

“Palin continues to say that she’s waiting to make up her mind on running for president, but her aides have indicated that a favorable response to the bus tour would push her closer toward a campaign”, skriver Politico.

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POLITIK: Vem är Washingtons mest tongivande journalist? Enligt reportern Mark Leibovich på The New York Times är svaret Mike Allen.

”Before he goes to sleep, between 11 and midnight, Dan Pfeiffer, the White House communications director, typically checks in by e-mail with the same reporter: Mike Allen of Politico, who is also the first reporter Pfeiffer corresponds with after he wakes up at 4:20.”

Allens nyhetsbrev PlaybookPolitico verkar läsas av alla i maktens korridorer i Washington, inklusive i Vita huset.

Allen’s e-mail tipsheet, Playbook, has become the principal early-morning document for an elite set of political and news-media thrivers and strivers. Playbook is an insider’s hodgepodge of predawn news, talking-point previews, scooplets, birthday greetings to people you’ve never heard of, random sightings (“spotted”) around town and inside jokes. (…)

Cable bookers, reporters and editors read Playbook obsessively, and it’s easy to pinpoint exactly how an item can spark copycat coverage that can drive a story. Items become segment pieces on “Morning Joe,” the MSNBC program, where there are 10 Politico Playbook segments each week, more than half of them featuring Allen. This incites other cable hits, many featuring Politico reporters, who collectively appear on television about 125 times a week. There are subsequent links to Politico stories on The Drudge Report, The Huffington Post and other Web aggregators that newspaper assigning editors and network news producers check regularly. “Washington narratives and impressions are no longer shaped by the grand pronouncements of big news organizations,” said Allen, a former reporter for three of them — The Washington Post, The New York Times and Time magazine. “The smartest people in politics give us the kindling, and we light the fire.” (…)

Nowhere is Washington’s ambivalence over Politico more evident than in the White House. The Obama and Politico enterprises have had parallel ascendancies to an extent: they fashioned themselves as tech-savvy upstarts bent on changing the established order — of politics (Obama) and of how it is covered (Politico). They started around the same time, early 2007, and their clashing agendas were apparent early. On the day that Politico published its first print edition, Barack Obama’s campaign manager, David Plouffe, walked into the campaign’s offices and slammed a copy of the new publication on Dan Pfeiffer’s keyboard. “This,” Plouffe declared, “is going to be a problem.”

Politico today remains a White House shorthand for everything the administration claims to dislike about Washington — Beltway myopia, politics as daily sport. Yet most of the president’s top aides are as steeped in this culture as anyone else — and work hard to manipulate it. “What’s notable about this administration is how ostentatiously its people proclaim to be uninterested in things they are plainly interested in,” [John F.] Harris, Politico’s editor in chief, told me in an e-mail message.

That Politico has been so vilified inside the White House is itself a sign of its entry into “the bloodstream” (another Politico phrase). It is, White House officials say, an indictment of the “Washington mentality” that the city is sustaining Politico and letting it “drive the conversation” to the extent it does. (…)

Allen sends out Playbook using Microsoft Outlook to a private mailing list of 3,000. A few minutes later, an automatic blast goes out to another 25,000 readers who signed up to receive it. An additional 3,000 or so enter Playbook from Politico.com, which adds up to a rough universe of 30,000 interested drivers, passengers and eavesdroppers to the conversation.

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STRATEGI: Företaget Chevron är involverat i en segdragen rättegångsprocess med anledning av en miljökatastrof i Ecuador. För att återupprätta sitt anseende har företaget anlitat en lång rad olika PR-firmor och lobbyister.

Politco har rapporterat om en rad klumpiga PR insatser som verkar ha gjort mer skada än nytta för Chevron;

Chevron’s tactics — ranging from quietly trying to wield U.S. trade policy to compel Ecuador’s government to squelch the case, to producing a pseudo-news report casting the company as the victim of a corrupt Ecuadorean political system — were designed to win powerful allies in Congress and the Obama administration as well as to shape public opinion and calm shareholders. (…)

Their lobbying and PR efforts are really clumsy and very heavy handed, and I think that that’s why they’re experiencing a degree of backlash,” said Rep. Linda Sanchez (D-Calif.) (…)

This summer, Chevron thought it had made major progress toward proving its point that it could not receive a fair trial in Ecuador, when it revealed that it had obtained videos — purportedly taped secretly by a pair of whistleblowers using recorders implanted in watches and pens — that the company said exposed a bribery scheme in the case involving Ecuadorean officials and possibly the judge in the case.(…)

But late last month, [PR-konsulten Karen] Hinton — who is paid by the Philadelphia law firm financing the suit to advocate on behalf of a nonprofit called the Amazon Defense Coalition — released a report revealing that the American who helped make the recordings was a convicted drug trafficker, while his Ecuadorean partner was a Chevron contractor. (…)

Chevron also got dinged for a curious PR effort back in April, when — after catching wind that CBS’s “60 Minutes” was preparing a damaging report about its handling of the Ecuador case — it released a video it paid for featuring former CNN reporter Gene Randall delivering what looked like a news report giving Chevron’s side of the story. (…)

Posted on YouTube and the company’s website and bearing the logo “Gene Randall reporting,” the report was produced with help from the conservative Beltway consulting firm CRC Public Relations. It cast Ecuador’s politicians as out to get Chevron and blamed the pollution on Ecuador’s state-owned oil company, which took over Texaco’s operations.

Columbia Journalism Review assailed the report as “deceptive” and posited that it “might be unprecedented for how it blurred the line between public relations and journalism.”

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WASHINGTON: I USA brukar man kalla politikens Washington för ”Hollywood för the ugly”. Och för alla ”political junkies” med intresse av amerikansk politik är Politico platsen man går till för att få sitt ”fix”.

Michael Wolff, ”contributing editor” på Vanity Fair, har porträtterat männen bakom sajten som idag har cirka sex miljoner unika träffar varje månad. Den tryckta utgåvan med samma namn och med en cirkulation på 32000 står för cirka hälften av företagets inkomster idag.

[M]uch of the country may still find politics to be an execrable and mind-numbing proposition, but Politico has built a far-flung network of actual and armchair political professionals who find it not just exhilarating but habit-forming. They’re on the edge of their seats. Politics may not be the national sport again, but it’s a niche sport with the right audience. (…)

[T]his is a passionate conversation among quick and deeply knowledgeable folk. The habit and, perhaps, necessity of traditional news organizations to reduce and simplify and attenuate and, in the process, make news flaccid and often wrong have been superseded by these over-informed motormouths. It’s the raw stuff, before the family paper or knuckleheaded network news has watered it down.

It is perhaps useless to argue whether this is good or bad. Rather, the world is as it is. And Politico seems like a pretty credible version of what the world will be: obsessives everywhere in their particular narrow-focused areas of interest (“silos” is the modern information term), flashing ever more information, ever quicker, in ever shorter bites—the shorter you can make it, the more information there can be—to all the ships at sea.

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Barack Obama and Robert GibbsWASHINGTON: Är det någon som undrar hur president Barack Obama lyckats förbli så populär samtidigt som landets kris är så omfattande?

En förklaring ger Michael Wolff, krönikör på Vanity Fair, i sin granskning av hur Vita huset bearbetar media.

”The Obama presidency is striving to be the most open and available in modern history (…) But what it doesn’t want to be open about is the staging itself. [T]he Obama team doesn’t want to talk about the meticulous calibration of everything to do with retailing its image and message because it is all so meticulously calibrated.”

Mycket av detta handlar om god managementkultur. I Vita hustes finns fjorton personer som servar pressekreteraren Robert Gibbs. Ytterligare 47 (!) personer jobbar med andra aspekter av media, budskap och politisk kommunikation. Det är mer än vad många av de största amerikanska företagen har på sina informationsavdelningar.

En annan anledning till att administrationen har lyckats så bra är att traditionell media befinner sig i djup kris. Och med krisen följer dåligt självförtroende. Vita huset befinner sig i den avundsvärda situationen att kunna driva media framför sig.

Sen tillkommer att Vita huset kan kommunicera direkt med de miljoner människor som under valkampanjen gav olika typer av bidrag till Obamas valkampanj.

Even before formally taking possession of the White House and pressroom, the team began to talk about keeping Obama’s much vaunted peer-to-peer network of millions of small contributors in place, of making it a central outlet of its communications strategy. The implication seemed clear: newspapers and networks had a swiftly declining market, while the Obama administration had created an audience that it could reach through its own distribution prowess and that hung on its every word (…)

In fact, it almost seems as though the Obama people have abandoned that grail of all White Houses, to bypass the mainstream media and go directly to the people, to get the message out, pure and unfiltered—which, with their millions of e-mail addresses and Twitter followers, never seemed so possible as now.

Men istället för att helt ignorera traditionell media har Vita huset valt att behandla ”dinosaurierna” som om inget har förändrats.

Courting the dinosaurs, the Obama people feed the increasingly hungry new media the scraps—and manage, mostly, to have them thankful for them.

The Huffington Post has become an ideal back door for the most partisan stuff (…) It’s as obvious and as unfiltered. ”The Times, it appears, gets soft, thoughtful, and complicated stuff. HuffPo gets the mean and simplistic,” says Michael Tomasky, The Guardian’s Washington-based American editor-at-large.

In other words, the Obama people have purchase on both established media and partisan media. [T]he Obama people are running a message across numerous spectra of purpose and subtlety and payoff. Indeed, while the Times seems reserved for the more weighty exegesis, and the HuffPo for its attacks, Politico (…) has become the prime outlet for Obama White House gossip (…).

Michael Wolffs slutord är intressanta med tanke på bilden av hur media manipulerades under George W. Bush och att media då ansågs vara alltför obenägna att granska Bush-administrationen;

They have been handed a most remarkable historical moment—in which they get to remake the media in their own image. They have the power and they are the subject. These people in this White House are in greater control of the media than any administration before them.

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