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Posts Tagged ‘Peter Preston’

TIDSKRIFT: Washington Post Company har meddelat att Newsweek är till salu.

Förra året försökte man förnya nyhetsmagasinet genom att ändra inriktning bort från ”breaking news” till mer provocerande – ofta vänsterinriktade – kommentarer och ämnen.

Vad är anledningen till tidskriftens problem? Enligt Peter Preston beror det på följande;

Why, as Newsweek‘s editor, Jon Meacham, complained recently, is The Economist bounding to more than 800,000 sales in the States when it doesn’t have to do any of the heavy lifting of sending reporters to wars? And why is The Week, no more than a superior cuttings job, now topping 500,000 with ease? (…)

Before mass television, before satellite printing and long before the internet, it needed news magazines to set a national agenda and provide a common framework of fact and perception. It needed Time and then its slightly more liberal competitor, Newsweek.

But now the national agenda rasps away on cable 24/7. Now the facts are familiar and the perceptions old hat by the time they drop on the mat. Now readers don’t want to be told what’s happened in the past seven days, but how it fits and what to think about it. They need analysis and context, in short: not old, broken news. They need The Economist.

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