Posts Tagged ‘Peter Goldman’

RETRO | TV-serien ”Mad Men” går in på femte säsongen. Med anledning av detta har Newsweek gjort ett nummer som kopierar hur tidskriften såg ut på 60-talet.

Eleanor Clift skriver om likheterna mellan den fiktiva reklambyrån Sterling Cooper Draper Pryce och Newsweek på 60-talet när hon började jobba på tidskriften.

Women weren’t supposed to be openly ambitious in the ’60s. When I started at Newsweek as a secretary, I was thrilled to be where what I typed was interesting.


“Mad Men” gets the gender stratification of the time right, along with the prevalence of smoking, the heavy drinking culture, and a fair amount of sleeping around. That was certainly the case at Newsweek In the ’60s among the married writers and editors and the young single women hired to become researchers, then considered “a really good job for a woman.” Newsweek’s training program recruited women from the finest colleges for a stint first on the mail desk, then the clip desk (cutting articles from newspapers), and finally a coveted spot as a researcher. […] These smart, talented, and ambitious women were primarily fact checkers, but they also did reporting and were expected to provide emotional support when the men were doing their writing, everything from sharpening their pencils to picking up their dry cleaning.


The reality for most single working women was, of course, much more prosaic. A former Newsweek researcher recalls two of her colleagues being dispatched to a nearby bar to order martinis for the male writers and bring them back in paper cups stashed in their purses. The drink of choice was the martini, which former Newsweek writer Peter Goldman recalls being served in “glasses the size of birdbaths.” The three-martini lunch was real, not just an expression. How could anyone write after consuming so much alcohol? Another former Newsweek writer would say, “The great thing about this job is you can do it drunk.” Goldman recalls returning from the magazine’s traditional Friday-night dinners “lightly buzzed—it was relaxing, like a Valium.”

Don Draper would have felt right at home at Newsweek. While I don’t recall any of the top editors having a bar in his office, a couple of the writers had bottles secreted in their bottom desk drawer. The abundance of young single women would also have been easy prey for Draper, whose prowess with women provides endless plot twists to examine how people lie to each other and themselves.


Newsweek had been focused on civil rights and the growing antiwar movement, and by the time the male editors got around to the women’s movement, discontent within the magazine had taken hold and legal redress was essential. An affirmative-action plan opened up opportunities that I could never have imagined, and after an internship I was assigned to cover Jimmy Carter’s bid for the White House, which brought me to Washington, where I have been ever since. It’s my Cinderella story, and it’s an era that ”Mad Men” captures in all its dimensions. A lot of positive social change took place, the result of struggles waged by many people whose names don’t make it into the history books. To be part of it in even a small way sure was fun.

Övrigt: Artikeln och tidskriftsomslaget är från dubbelnumret av Newsweek (26 mars och 2 april 2012). Läs Tina Browns ”The Mad Men Issue”. I amerikanska upplagan har även reklamen fått en retrokänsla. Titta också på omslag och än mer reklam från 60-talet.

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