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Posts Tagged ‘News-Week’

RIP | Sista numret av Newsweek är här. Fr.o.m. januari blir det bara digital utgivning. Helt enligt tidsandan sätter man punkt med en hashtag.

Newsweek, 31 december 2012

Sista numret av Newsweek daterat 31 december 2012

News-Week, 17 februari 1933

Första numret av News-Week daterat 17 februari 1933

Från första början var Newsweek och Time varandras huvudkonkurrenter. Två veteranter – Evan Thomas och Jim Kelly – minns rivaliteten mellan de båda nyhetsmagasinen.

Thomas: For a reporter, writer, or editor, switching between Time and Newsweek was regarded as a Cold War defection. In 1986, when I left Time, where I was a writer in the Nation section, to become Newsweek’s Washington bureau chief, I was given 24 hours to clear out of the office, and Henry Grunwald, the ­editor in chief of Time Inc., refused to shake my hand (we later became friends, and I wrote his obituary for Newsweek in 2005).

The Time I left in the mid-1980s was a mighty (and wealthy) empire. Newsweek was less grand, but scrappier. At Time, the managing editor, Ray Cave, chose covers and photos in a darkened room where the images were projected onto a big screen. When I arrived at Newsweek, I walked into the office of then–executive editor Maynard Parker as he was squinting at a photo negative he was holding up to a ceiling light. Maybe that’s 
one reason why Time’s photos seemed to be bathed in rich painter’s light while Newsweek’s somehow looked flatter and duller. We consoled ourselves that Newsweek looked “grittier” 
and “newsier.”

Kelly: If I had a dollar for every hour we at Time would sit around wondering what Newsweek would do, I’d be writing this from Hawaii. We even called Newsweek Brand X, as if it were some generic version of us. Imagine my surprise when I learned that Newsweek folks called Time Brand X as well. Any intelligence about the other magazine’s plans was always eagerly sought, and the shrewd publicist knew how to play Newsweek against Time. The frantic cover competition resulted in a very dark Monday in October 1975, when both Time and Newsweek featured on their covers a little-known musician named Bruce Springsteen. The only winner there was Springsteen; in one week, Time and Newsweek shredded their claims that they really were different from each other. Decades later I still ran into people who would ask why Time and Newsweek always had the same covers, and they would cite Springsteen as their evidence. In 1998 the publicist for Oprah Winfrey tried to persuade both magazines to put Oprah on the cover the same week for her role in Beloved and used Springsteen as the model. I felt like hanging up on her.

Läs mer: Andrew Losowskys ”Review: Newsweek, Part One – The History”. Se även 100 tidskriftsomslag.

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DESIGN | Den 31 december 2012 blir sista pappersnumret av Newsweek. News-Week, som man då skrev namnet, kom ut första gången i februari 1933.

Därefter går man över till betaltjänst på olika plattformar. The Daily Beast är tänkt att förbli tillgänglig som den är idag.

Huvudanledningen till nedläggningen är ekonomiska. Tidskriften säljer helt enkelt inte tillräckligt. Vikande reklam- och försäljningssiffror har länge pekat mot en nedläggning.

Förklaringen till varför Tina Brown inte har lyckats lyfta Newsweek är många.

Men en av kritiken (av många) som riktats mot henne är att hon försökt kompensera vikande relevans med hjälp spekulativa omslag och attacker på offentliga personer.

Noreen Malone, The National Review, skriver:

Despite her enthusiasm for her web-only project, The Daily Beast, Brown hasn’t been able to keep up with the very media landscape she helped to create. We’re living in the high era of buzz […] (Now you build this person up! Now you tear her down!), and, arguably, the low-level chatter about stories has overtaken the stories themselves. To get their attention, Brown’s been forced to resort to what all those chatterers have labeled trolling (though, to her credit, often of a particularly imaginative bent): the Michelle Bachmann eyes, the gay Obama cover, the ghost of Princess Di, the Heaven Is Real argument. If they look like moves of desperation that’s because, well, they are. Former employees say that Brown had, quite clearly, lost her confidence. Many of her editorial decisions look more like catchup than agenda-setting: her recent efforts to amp up coverage of philanthropy, politics, and feminism seem driven more by her rivalry with Arianna Huffington than by any particular moral or intellectual imperatives. According to a former employee and Brown fan, “Tina didn’t have good concepts by the end, so she just started attacking public figures.”

En av de mer harmlösa ”lånen” är exemplet ovan (artikel av Sidney Blumenthal). Omslaget skall illustrera att Abraham Lincoln minsann inte skyggade för dirty tricks om det gällde att vinna valkampanjen för att sedan kunna avskaffa slaveriet.

Det är inte svårt att se att man har kopierat majnumret av Esquire 1968 – ett av de mest kända omslagen som finns.

George Lois tillhör en av giganterna inom reklamvärlden. Han var en av de riktiga Mad Men långt innan tv-serien var påtänkt.

Så här skriver Lois själv om omslaget:

This is my Esquire cover of spring 1968, before Tricky Dick was nominated for president. My composite shot was a satirical comment on the 1960 TV debates, when the Whittier Wiz lost to the handsome John F. Kennedy by a five o’clock shadow because he looked evil on America’s screens. I located this profile shot (Nixon getting shut eye on a plane) and we photographed the hands of four makeup artists, including the guy wielding the lipstick. The day it hit the newsstands, editor Harold Hayes got a phone call from some stiff on Nixon’s staff. He was miffed. In fact, he was incensed. You know why? The lipstick. He said it was an attack on his boss’s masculinity. He screamed, ”Showing Richard Nixon as a flaming queen is outrageous. If he becomes president, Esquire had better watch out!,” and hung up.

Övrigt: Citatet av Lois från $ellebrity – My Angling and Tangling with Famous People (Phaidon Press Ltd). Tidskriftsomslaget ovan är Newsweek den 22 oktober 2012. Fler uppmärksammade och provocerande omslag.

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