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Posts Tagged ‘Maurice Saatchi’

Maurice Saatchi - Picture by Robert Wilson

Posters are to politics what poetry is to literature: the only possible words in the only possible order. They should instantly convey the core message in a memorable way. This requires a handful of words, each of which is perfectly chosen, married to an image which reinforces them. When this happens posters can be the single defining medium of a campaign.

                                                                                                                                                                     – Maurice Saatchi

Foto: Robert Wilson

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