Posts Tagged ‘Mad Men’

DESIGN | Den 31 december 2012 blir sista pappersnumret av Newsweek. News-Week, som man då skrev namnet, kom ut första gången i februari 1933.

Därefter går man över till betaltjänst på olika plattformar. The Daily Beast är tänkt att förbli tillgänglig som den är idag.

Huvudanledningen till nedläggningen är ekonomiska. Tidskriften säljer helt enkelt inte tillräckligt. Vikande reklam- och försäljningssiffror har länge pekat mot en nedläggning.

Förklaringen till varför Tina Brown inte har lyckats lyfta Newsweek är många.

Men en av kritiken (av många) som riktats mot henne är att hon försökt kompensera vikande relevans med hjälp spekulativa omslag och attacker på offentliga personer.

Noreen Malone, The National Review, skriver:

Despite her enthusiasm for her web-only project, The Daily Beast, Brown hasn’t been able to keep up with the very media landscape she helped to create. We’re living in the high era of buzz […] (Now you build this person up! Now you tear her down!), and, arguably, the low-level chatter about stories has overtaken the stories themselves. To get their attention, Brown’s been forced to resort to what all those chatterers have labeled trolling (though, to her credit, often of a particularly imaginative bent): the Michelle Bachmann eyes, the gay Obama cover, the ghost of Princess Di, the Heaven Is Real argument. If they look like moves of desperation that’s because, well, they are. Former employees say that Brown had, quite clearly, lost her confidence. Many of her editorial decisions look more like catchup than agenda-setting: her recent efforts to amp up coverage of philanthropy, politics, and feminism seem driven more by her rivalry with Arianna Huffington than by any particular moral or intellectual imperatives. According to a former employee and Brown fan, “Tina didn’t have good concepts by the end, so she just started attacking public figures.”

En av de mer harmlösa ”lånen” är exemplet ovan (artikel av Sidney Blumenthal). Omslaget skall illustrera att Abraham Lincoln minsann inte skyggade för dirty tricks om det gällde att vinna valkampanjen för att sedan kunna avskaffa slaveriet.

Det är inte svårt att se att man har kopierat majnumret av Esquire 1968 – ett av de mest kända omslagen som finns.

George Lois tillhör en av giganterna inom reklamvärlden. Han var en av de riktiga Mad Men långt innan tv-serien var påtänkt.

Så här skriver Lois själv om omslaget:

This is my Esquire cover of spring 1968, before Tricky Dick was nominated for president. My composite shot was a satirical comment on the 1960 TV debates, when the Whittier Wiz lost to the handsome John F. Kennedy by a five o’clock shadow because he looked evil on America’s screens. I located this profile shot (Nixon getting shut eye on a plane) and we photographed the hands of four makeup artists, including the guy wielding the lipstick. The day it hit the newsstands, editor Harold Hayes got a phone call from some stiff on Nixon’s staff. He was miffed. In fact, he was incensed. You know why? The lipstick. He said it was an attack on his boss’s masculinity. He screamed, ”Showing Richard Nixon as a flaming queen is outrageous. If he becomes president, Esquire had better watch out!,” and hung up.

Övrigt: Citatet av Lois från $ellebrity – My Angling and Tangling with Famous People (Phaidon Press Ltd). Tidskriftsomslaget ovan är Newsweek den 22 oktober 2012. Fler uppmärksammade och provocerande omslag.

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William McGuinness, på CBS, skriver:

Perhaps it’s safe to note that Barack Obama has been less popular than “Mad Men” since 2008, the year each took powerful positions in the American psyche.


Mad Men is often lauded for presenting the conflicts and pitfalls of a rapidly modernizing American society. Undoubtedly, conservative candidates seek to do the same as they position themselves as more fitting “chief execs.”

Övrigt: I morgon startar femte säsongen av Mad Men i Sverige. Här är allt du behöver veta om serien på sju minuter.

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RETRO | TV-serien ”Mad Men” går in på femte säsongen. Med anledning av detta har Newsweek gjort ett nummer som kopierar hur tidskriften såg ut på 60-talet.

Eleanor Clift skriver om likheterna mellan den fiktiva reklambyrån Sterling Cooper Draper Pryce och Newsweek på 60-talet när hon började jobba på tidskriften.

Women weren’t supposed to be openly ambitious in the ’60s. When I started at Newsweek as a secretary, I was thrilled to be where what I typed was interesting.


“Mad Men” gets the gender stratification of the time right, along with the prevalence of smoking, the heavy drinking culture, and a fair amount of sleeping around. That was certainly the case at Newsweek In the ’60s among the married writers and editors and the young single women hired to become researchers, then considered “a really good job for a woman.” Newsweek’s training program recruited women from the finest colleges for a stint first on the mail desk, then the clip desk (cutting articles from newspapers), and finally a coveted spot as a researcher. […] These smart, talented, and ambitious women were primarily fact checkers, but they also did reporting and were expected to provide emotional support when the men were doing their writing, everything from sharpening their pencils to picking up their dry cleaning.


The reality for most single working women was, of course, much more prosaic. A former Newsweek researcher recalls two of her colleagues being dispatched to a nearby bar to order martinis for the male writers and bring them back in paper cups stashed in their purses. The drink of choice was the martini, which former Newsweek writer Peter Goldman recalls being served in “glasses the size of birdbaths.” The three-martini lunch was real, not just an expression. How could anyone write after consuming so much alcohol? Another former Newsweek writer would say, “The great thing about this job is you can do it drunk.” Goldman recalls returning from the magazine’s traditional Friday-night dinners “lightly buzzed—it was relaxing, like a Valium.”

Don Draper would have felt right at home at Newsweek. While I don’t recall any of the top editors having a bar in his office, a couple of the writers had bottles secreted in their bottom desk drawer. The abundance of young single women would also have been easy prey for Draper, whose prowess with women provides endless plot twists to examine how people lie to each other and themselves.


Newsweek had been focused on civil rights and the growing antiwar movement, and by the time the male editors got around to the women’s movement, discontent within the magazine had taken hold and legal redress was essential. An affirmative-action plan opened up opportunities that I could never have imagined, and after an internship I was assigned to cover Jimmy Carter’s bid for the White House, which brought me to Washington, where I have been ever since. It’s my Cinderella story, and it’s an era that ”Mad Men” captures in all its dimensions. A lot of positive social change took place, the result of struggles waged by many people whose names don’t make it into the history books. To be part of it in even a small way sure was fun.

Övrigt: Artikeln och tidskriftsomslaget är från dubbelnumret av Newsweek (26 mars och 2 april 2012). Läs Tina Browns ”The Mad Men Issue”. I amerikanska upplagan har även reklamen fått en retrokänsla. Titta också på omslag och än mer reklam från 60-talet.

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