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Posts Tagged ‘Kristina Schake’

KAMPANJ | Vad kan en spin doctor lära av barockmålaren Caravaggio? Tydligen en hel del om man heter Kristina Schake och jobbar för Hillary Clinton.

Tempus 17-24 april 2015

Svenska tidskriften Tempus, som översätter artiklar från en rad olika utländska publikationer, publicerade i april en artikel om Schake.

Här är Amy Chozicks originaltext från The New York Times.

To get a brief reprieve from the pressures of working in the White House, Kristina Schake, a former aide to the first lady, Michelle Obama, took a class about her favorite painter, Michelangelo Merisi da Caravaggio.

She noticed that the Italian painter often showed Christ with bare feet, portraying his subject as a common man.

It was a lesson that informed Ms. Schake’s job in the East Wing when, as Mrs. Obama’s communications chief, she encouraged the first lady to take an undercover shopping trip to a Target in suburban Alexandria, Va., to showcase her dance moves on “Late Night With Jimmy Fallon” and to make a cameo at the Oscars.

[…]

Mrs. Clinton […] has brought Ms. Schake, 45, to her 2016 communications team to try to tackle an issue that dogged the 2008 Clinton campaign.

Back then, Mrs. Clinton’s advisers argued she should emphasize strength and experience, rather than her softer side, a strategic decision that Ann Lewis, a senior adviser in that race, has called the “biggest missed opportunity” in the failed 2008 primary contest against Barack Obama.

Now, after two decades in the public eye, Mrs. Clinton must try to show voters a self-effacing, warm and funny side that her friends say reflects who she really is. In short, she must counteract an impression that she is just “likeable enough,” as Mr. Obama famously quipped in 2008.

As the campaign’s presumptive deputy communications director, Ms. Schake will be behind the effort to transport the Hillary Brand beyond paid campaign television ads, policy discussions and the requisite sit-down with a nightly news anchor.

[…]

The proliferation of new ways to reach voters through multiple devices means “it’s not the same formula in politics that it was even just four years ago or eight years ago,” said Stephanie Cutter, a Democratic strategist and a deputy campaign manager for the Obama reelection campaign. “It’s about understanding people who are just living their lives and figuring out ways to fit a candidate into that, rather than vice versa.”

[…]

It remains to be seen whether veteran Clinton aides will empower newcomers like Ms. Schake and whether Mrs. Clinton will be open to trying new things that could prove risky. Ms. Schake will work under her friend Jennifer Palmieri, a former White House communications director who also worked in the Clinton Administration. Other veteran Clinton aides, including Mandy Grunwald, will also advise, particularly about Mrs. Clinton’s backstory.

Tidskriftsomslag: Tempus, 17-24 april 2015.

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