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Posts Tagged ‘Judith Regan’

KAN Tina Brown vända utvecklingen för Newsweek? Med sin efarehet från bland annat Tatler, Talk, Vanity Fair och The New Yorker har hon förutsättningar att lyckas.

Och när det gäller Newsweek skriver Peter Stevenson från The New York Times Magazine följande:

Since her first issue of Newsweek on March 14, newsstand sales are up 57 percent over the dismal 2010 numbers; ad pages are up 14 percent, with new advertisers like Credit Suisse, Progressive Insurance, Charles Schwab, Omega watches and Poland Spring coming aboard.

Brown’s early issues show signs of blood starting to pump through the veins again. A section called News Gallery showcases emotionally powerful photojournalism. “You can do a lot with photographs in telling a story, because it means that you’re in the news but you’re not pretending you can be profound about it,” Brown said.

At the same time, Brown’s early issues have been strewn with standbys from her Rolodex: Hillary Clinton, Harvey Weinstein, Judith Regan, James Carville, Arnold Schwarzenegger. A new section called Omnivore: Want has featured $2,100 Chanel shoes, a $6,500 Audi bicycle and a $10,000 Burberry “Python” trench, items that would not be within reach of your average newsmagazine reader but that would feel right at home in, say, Vanity Fair.

“There’s a great kind of high-low, newsy, sexy thing that the European newsmagazines have,” Brown said. “They have this great sort of slightly freewheeling pagination, where they go from a great sexy picture of an expensive watch to Libya or something. So I’d like to have more of that feeling in Newsweek. I think that’s a great thing for a magazine, because that’s where we all sort of are now, we’re all multiplatformed, everything’s messed up with everything else.”

Brown can’t spend the way she used to, but she has made significant hires, like persuading Andrew Sullivan to airlift his wildly popular blog from The Atlantic into The Daily Beast. […]

Other new NewsBeasties — everyone Brown hires will work for both Newsweek and The Daily Beast — include the British financial historian Niall Ferguson, The Washington Post’s Pulitzer-winning fashion critic Robin Givhan and the longtime New Yorker writer Peter Boyer.

Övrigt: Artikeln ”Tina Brown Is Still Hungry for Buzz” visar tidskriftsomslagen på Browns första nummer av Tatler och The New Yorker. Se också 25 omslag till tidskriften Talk.

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