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Posts Tagged ‘Jennifer Palmieri’

KAMPANJ | Vad kan en spin doctor lära av barockmålaren Caravaggio? Tydligen en hel del om man heter Kristina Schake och jobbar för Hillary Clinton.

Tempus 17-24 april 2015

Svenska tidskriften Tempus, som översätter artiklar från en rad olika utländska publikationer, publicerade i april en artikel om Schake.

Här är Amy Chozicks originaltext från The New York Times.

To get a brief reprieve from the pressures of working in the White House, Kristina Schake, a former aide to the first lady, Michelle Obama, took a class about her favorite painter, Michelangelo Merisi da Caravaggio.

She noticed that the Italian painter often showed Christ with bare feet, portraying his subject as a common man.

It was a lesson that informed Ms. Schake’s job in the East Wing when, as Mrs. Obama’s communications chief, she encouraged the first lady to take an undercover shopping trip to a Target in suburban Alexandria, Va., to showcase her dance moves on “Late Night With Jimmy Fallon” and to make a cameo at the Oscars.

[…]

Mrs. Clinton […] has brought Ms. Schake, 45, to her 2016 communications team to try to tackle an issue that dogged the 2008 Clinton campaign.

Back then, Mrs. Clinton’s advisers argued she should emphasize strength and experience, rather than her softer side, a strategic decision that Ann Lewis, a senior adviser in that race, has called the “biggest missed opportunity” in the failed 2008 primary contest against Barack Obama.

Now, after two decades in the public eye, Mrs. Clinton must try to show voters a self-effacing, warm and funny side that her friends say reflects who she really is. In short, she must counteract an impression that she is just “likeable enough,” as Mr. Obama famously quipped in 2008.

As the campaign’s presumptive deputy communications director, Ms. Schake will be behind the effort to transport the Hillary Brand beyond paid campaign television ads, policy discussions and the requisite sit-down with a nightly news anchor.

[…]

The proliferation of new ways to reach voters through multiple devices means “it’s not the same formula in politics that it was even just four years ago or eight years ago,” said Stephanie Cutter, a Democratic strategist and a deputy campaign manager for the Obama reelection campaign. “It’s about understanding people who are just living their lives and figuring out ways to fit a candidate into that, rather than vice versa.”

[…]

It remains to be seen whether veteran Clinton aides will empower newcomers like Ms. Schake and whether Mrs. Clinton will be open to trying new things that could prove risky. Ms. Schake will work under her friend Jennifer Palmieri, a former White House communications director who also worked in the Clinton Administration. Other veteran Clinton aides, including Mandy Grunwald, will also advise, particularly about Mrs. Clinton’s backstory.

Tidskriftsomslag: Tempus, 17-24 april 2015.

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USA | För franska läsare har vi här en artikel om Hillary Clinton – “Kvinnan i järnmasken” – av Philippe Bouielt-Gercourt i franska L’Obs.

L'Obs - 9-15 April 2015

Visst finns det en viss njutning i att lyssna till de franska titlarna på några av Clintons närmaste medarbetare. Eller vad sägs om Le Chef D’Orchestre, Les Stratège och La Communicatrice?

Här är hur några i kampanjstaben presenteras:

JOHN PODESTA, LE CHEF D’ORCHESTRE:  Ceux qui l’ont côtoyé ne tarissent pas d’éloges sur l’ex-dircab de Bill, l’un des rares qui puisse parler d’égal à égal aux Clinton. Son amitié de plus de quarante ans avec eux, son calme, sa parfaite connaissance des dossiers seront un atout pour éviter une réédition de la zizanie de 2008.

JOEL BENENSON, LE STRATÈGE: L’un des vétérans de la première campagne d’Obama, celle-là même qui a humilié Hillary. Il n’est pas le seul à jouer les transfuges : Jim Margolis, qui conseillera Hillary sur les médias, a lui aussi été un élément clé dans la victoire de 2008

JIM MESSINA, LE LEVEUR DE FONDS:  Encore une star de la première campagne d’Obama. Il dirige Priorities USA Action, un comité d’action politique – traduisez : un aspirateur à fric – qui est largement le bébé de Jeffrey Katzenberg, le mogul de Hollywood. Messina est aussi le lien de Hillary avec la Silicon Valley.

JENNIFER PALMIERI, LA COMMUNICATRICE: Philippe Reines, le pitbull de la com de Hillary, ne sera pas aux avant-postes. Trop agressif. L’ancienne porte-parole d’Obama est perçue comme affable et accessible par la presse. Mais la dircom de Hillary aura du mal à faire oublier les relations exécrables de sa patronne avec les médias.

ROBBY MOOK, MR. DATA: Il avait 12 ans en 1992, quand Bill Clinton – qui l’aime beaucoup – fut élu président. Avec sa « Mafia Mook » de jeunes as du numérique, des réseaux sociaux et du « Big Data », il sera l’atout tech de Hillary. Il a déjà fait ses preuves sur le terrain en 2008, dans le camp Clinton.

Tidskriftsomslag: L’Obs, 9-15 april 2015. (Le Nouvel Observateur, tidigare France Observateur, heter sedan 2014 L’Obs.)

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STATE OF THE UNION | Det gäller att mjölka presidents tal till nationen på så mycket positivt som möjligt.

I videon ovan beskriver Vita husets nya Communications Director Jennifer Palmieri förberedelserna inför Barack Obamas tal. 

Men allt handlar inte bara om att sprida positiva budskap och ge information hur man kan ta del av upplevelsen.

Det handlar också om att se till att republikanernas officiella respons på talet uppfattas så negativt som möjligt av väljare och media. 

Alex Pappas, The Daily Caller, skriver:

“My name is Annette Capella. I’m a senior citizen living in St. John’s County, Florida.”

That’s how a Florida woman trotted out by the Democratic National Committee on Monday to criticize Republican Sen. Marco Rubio introduced herself during a DNC-sponsored call.

In press advisories promoting the call, the DNC referred to Capella solely as “a Medicare recipient from Florida.”

The purpose of the conference call was for DNC chairwoman Debbie Wasserman Schultz, Democratic Rep. Chris Van Hollen and Capella to slam Florida Sen. Marco Rubio before he gives the Republican response to the State of the Union this week.

[…]

But it turns out that the DNC was hiding pertinent information about Capella’s background: She is not just your average senior citizen in Florida. She is a former leader of the St. Johns Democratic Party and a state Democratic committeewoman.

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