Posts Tagged ‘Esquire’

IMAGE: Tiger Woods presskonferens var inte den mest lyckade. Kritiken har varit omfattande. W. Timothy Coombs, professor i kriskommunikation vid Eastern Illinois University, säger bland annat;

”For Tiger the brand, the apology is an epic fail. It is too little too late. Many sports writers have mocked today’s media event, saying no self-respecting journalist would attend because you can’t ask questions. When the media mocks the format of your apology, then it’s a failure regardless of the content.”

Tuffa ord. Men en av de mer underhållande sågningarna har levererats av Nick Sullivan som är ”fashion director” på livsstilsmagasinet Esquire. Sullivan förklarar vad Woods hela image och framtoning kommunicerade på presskonferensen;

We get it: he’s sorry. Very sorry. Buddhist sorry. But he didn’t even have to open his mouth. As soon as Tiger Woods walked out back into the open this morning, we could tell he was abject.

You see clothes can say a thousand words. Or just three. Words like, ”I screwed up”. And man did he screw up at the clothing store. Or did he? An analysis:

1. A shirt that’s fresh out of the box, and not a very expensive box to judge by the way the collar floats off the body. That is an I-am-not-exactly-having-a-good-time shirt.

2. The blazer: funereal black — and baggy. Big, wide sleeves — and not a trace of vim or dash. The notches cut so low on Tiger’s chest that even the lapels could barely hold themselves up. Man, that is one depressing jacket.

3. Gray slacks. Not so much go-to-hell pants as I-am-going-to-hell pantsb (…)

But, at the same time, it was all very clever, too: The clothes you see above are a deliberate public manifestation of the guilt inside the man wearing them. There’s no fat watch, even though Tag Heuer stood by Tiger — it wouldn’t exactly suggest contrition to wear one, nor would an open-neck shirt (…)

The oversize blazer and, well, everything? Could just be an error, of course — the kind of rush purchase that happens in every men’s store in America every second of every day. But in this case, baggy clothes could also be deliberate, picked out very carefully to make the man look almost childlike, a vulnerable little man in a harsh, grown-up world. Poor Tiger. Poor, clever Tiger.

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TIDSKRIFTER: Konkurrensen från Internet drabbar inte bara morgontidningar. Sviktande reklamintäkter har även tvingat tidskrifter och magasin att se över sina överlevnadsstrategier.

Nyhets- och veckomagasinet Newsweek har dragit ner på antalet anställda med 160 personer till 400.

Som ett led arbetet har Newsweek fått en rejäl makeover. Design och innehåll har förändrats och tidningen försöker inte dölja att nu siktar in sig på en mindre mer välbärgad läsekrets än tidigare.

Kathleen Deveny (Assistant Managing Editor);

Advertisers are seeking more targeted demographic groups. We will drop our guaranteed circulation from 2.6 million to 1.5 million by next January. We will focus on a smaller, more devoted, slightly more affluent audience. Over time, we will increase subscription prices.

Nya Newsweek kommer nu i huvudsak villa på ”the reported narrative” och ”the argued essay”.

Redaktör Jon Meacham förklarar tankarna bakom denna nya inriktning;

The Internet does a good job of playing the role long filled by newspapers, delivering headlines, opinions and instant analyses. Many newspapers have long been forced into a traditional newsmagazine model, with longer-form reporting and more big-picture thinking, but they still have to do it every day, and there is only so much wisdom one can summon in a few hours. As we see it, NEWSWEEK’s role is to bring you as intellectually satisfying and as visually rich an experience as the great monthlies of old did, whether it was Harold Hayes’s Esquire or Willie Morris’s Harper’s, but on a weekly basis.

Med andra ord mindre ”breaking news” och mer resonerande reportage och essayer som gör att tidningen kan kosta på sig att analysera dessa dagshändelser i efterhand.

Nya Newsweek skall försöka positionera sig mellan de traditionella veckomagasinen (”gamla” Newsweek, Time, U.S. News & World Report) och månadsmagasin som Harper’s Magazine och The Atlantic Monthly.  

Om konceptet blir framgångsrikt lär vi få se framöver. Än så länge ser det lovande ut även om de flesta läsare verkar besvikna.

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