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Posts Tagged ‘Eastern Illinois University’

IMAGE: Tiger Woods presskonferens var inte den mest lyckade. Kritiken har varit omfattande. W. Timothy Coombs, professor i kriskommunikation vid Eastern Illinois University, säger bland annat;

”For Tiger the brand, the apology is an epic fail. It is too little too late. Many sports writers have mocked today’s media event, saying no self-respecting journalist would attend because you can’t ask questions. When the media mocks the format of your apology, then it’s a failure regardless of the content.”

Tuffa ord. Men en av de mer underhållande sågningarna har levererats av Nick Sullivan som är ”fashion director” på livsstilsmagasinet Esquire. Sullivan förklarar vad Woods hela image och framtoning kommunicerade på presskonferensen;

We get it: he’s sorry. Very sorry. Buddhist sorry. But he didn’t even have to open his mouth. As soon as Tiger Woods walked out back into the open this morning, we could tell he was abject.

You see clothes can say a thousand words. Or just three. Words like, ”I screwed up”. And man did he screw up at the clothing store. Or did he? An analysis:

1. A shirt that’s fresh out of the box, and not a very expensive box to judge by the way the collar floats off the body. That is an I-am-not-exactly-having-a-good-time shirt.

2. The blazer: funereal black — and baggy. Big, wide sleeves — and not a trace of vim or dash. The notches cut so low on Tiger’s chest that even the lapels could barely hold themselves up. Man, that is one depressing jacket.

3. Gray slacks. Not so much go-to-hell pants as I-am-going-to-hell pantsb (…)

But, at the same time, it was all very clever, too: The clothes you see above are a deliberate public manifestation of the guilt inside the man wearing them. There’s no fat watch, even though Tag Heuer stood by Tiger — it wouldn’t exactly suggest contrition to wear one, nor would an open-neck shirt (…)

The oversize blazer and, well, everything? Could just be an error, of course — the kind of rush purchase that happens in every men’s store in America every second of every day. But in this case, baggy clothes could also be deliberate, picked out very carefully to make the man look almost childlike, a vulnerable little man in a harsh, grown-up world. Poor Tiger. Poor, clever Tiger.

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