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Posts Tagged ‘Campaign slogans’

PR | Newt Gingrich har lanserat en ny slogan: “Unleash the American people, rebuild the America we love”. Otympligare än så kan det knappast bli.

Matt Bai skrev ett roligt inlägg på bloggen The Caucus med anledning av detta:

First off, there’s the odd use of the word “unleash,” which might make sense if we were talking about unleashing untapped energy or potential, but which in this case makes the citizenry sound like a big, slobbering Doberman that’s been seething in the rain.

And then there’s the sheer wordiness of the slogan, which had to be so severely shrunk in order to fit on the campaign placards that, even on a 55-inch TV, it looked like the second-to-last row on an eye doctor’s reading chart. Bumper stickers don’t usually have clauses. There’s a reason Ronald Reagan’s “Morning in America” wasn’t: “Unleash the sunrise, remake the home fries we love.”

One can imagine what Mr. Gingrich might do as a corporate branding consultant. Taco Bell’s “Think Outside the Bun” might become: “Eschew the hamburger, think beyond the roll that houses it.” Instead of “Just Do It,” Nike might end its commercials with: “Just undertake whatever it is you were intending to do, before you got distracted or depressed.”

[…]

Mitt Romney’s current argument-in-a-phrase, plastered on his own signs and banners in South Carolina, seems to be: “Believe in America.” I’m not sure what that’s supposed to mean, except that it’s calculated to be utterly unobjectionable and comes off as synthetic and conventional. In that sense, it’s also a pretty good reflection of Mr. Romney’s candidacy to date.

Läs mer:12 Lessons Learned: A Critique of the 2012 Presidential Campaign SlogansGOP Campaigner.com.

Bild: En ”editorial cartoon” av Mike Thompson. Se fler på GoComics.

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