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Posts Tagged ‘California’

PENGAR: Meg Whitman har spenderat mer på att bli guvernör i Kalifornien än vad Al Gore gjorde för att bli president.

Så här långt har republikanen Whitman pumpat in cirka 120 miljoner dollar av sina egna pengar i sin valkampanj. Till denna summa kan läggas 25 miljoner i donationer.

Men detta har än så länge inte gett någon tydlig effekt i opinionsundersökningarna. Än så länge är det jämt mellan henne och demokraternas Jerry Brown.

Brown har spenderat 4 miljoner dollar (cirka 3 % av Whitmans totala summa) och har fått in ytterligare 30 miljoner.

Vad Whitman dock har lyckats med är att göra sitt namn känt genom att driva en mycket professionell och innovativ valkampanj.

Michael Crowley, Time Magazine, skriver;

Message is important, but a checkbook sure helps — especially in a state as large and expensive as California. […]

A prime example is her effort to reach out to California’s Latino population, estimated at 15% to 20% of the electorate. Faced with long-standing Latino suspicion of California Republicans, Whitman began advertising on Latino television and radio stations months ago. More recently, she has taken the unprecedented step of buying billboards and bus-stop advertisements in Latino communities.

The targeting gets even more specific than ethnicity. The Whitman campaign uses ”microtargeting” software that helps tailor mailings and phone calls to voters on the basis of not just traditional factors like party registration but also polling and purchasable consumer data like magazine subscriptions and car ownership.

Also groundbreaking is a series of interactive television ads Whitman has been airing across the state. During the traditional pitch, a pop-up message appears on viewers’ screens urging them to press a button on their remote control if they want a free Whitman bumper sticker. The cable provider passes along the addresses of viewers who play along — which not only gets them a bumper sticker but also adds valuable new entries into the Whitman campaign’s voter-turnout database.

Läs mer: Time den 11 oktober 2010.

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