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Posts Tagged ‘Brand’

IMAGE: President Barack Obama uppfattas inte vara speciellt intresserad av det interna partiarbetet. Många demokrater oroar sig att ointresset kommer att få negativa konsekvenser för partiet i kommande val.

Matt Bai, The New York Times Magazine, skriver om spänningarna mellan Vita huset och partiet.

Obama’s advisers have spoken of his brand, which is a stand-in for the party identity that defined other presidencies. Obama’s brand is about inclusivity, transcendence, a generational break from stale dogmas.[…]

If the president isn’t going to be his party’s chief strategist or its most prolific fund-raiser, then aides say there are two things he will do for his party that are, ultimately, more important — and that are, not coincidentally, in keeping with the brand. The first is to remind voters that Democrats didn’t create the current economic morass. […]

The second thing Obama can do for Democrats, in the view of the White House, is to change the way they run their campaigns.

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KOMMUNIKATION: Allting i Washington handlar om politik. Även äktenskapet mellan Barack och Michelle Obama har blivit en del av presidentens politiska varumärke.

Jodi Kantor skriver i The New York Times Magazine:

[T]he Obamas mix politics and romance in a way that no first couple quite have before. [P]hotograph after official White House photograph has shown the Obamas gazing into each other’s eyes while performing one or another official function. Here is a shot of the Obamas entering a Cinco de Mayo reception, his arm draped protectively around her back. Next, a photo of the president placing a kiss on his wife’s cheek after his address on health care to Congress. Poster-size versions of these and other photographs are displayed in rotation along the White House corridors. It’s hard to think of another workplace decorated with such looming evidence of affection between the principal players.

The centrality of the Obama marriage to the president’s political brand opens a new chapter in the debate that has run through, even helped define, their union. Since he first began running for office in 1995, Barack and Michelle Obama have never really stopped struggling over how to combine politics and marriage: how to navigate the long absences, lack of privacy, ossified gender roles and generally stultifying rules that result when public opinion comes to bear on private relationships.

Along the way, they revised some of the standards for how a politician and spouse are supposed to behave. They have spoken more frankly about marriage than most intact couples, especially those running for office, usually do.

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