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Posts Tagged ‘Bibi-sitter’

En av de mer uppmärksammade reklamfilmerna under det israeliska valet var Likuds ”Bibi-sitter” med premiärminister Benjamin Netanyahu i huvudrollen.

Humor har blivit en viktig ingrediens på sociala medier om man vill få fram sitt politiska budskap. Humorn får väljarna att stanna upp, istället för att zappa vidare.

“People won’t allow parties to ram messages down their throats anymore,” [kampanjstrategen Aron] Shaviv says. “To deliver messages effectively now you have to be entertaining. The ‘Bibi-sitter’ ad for instance was not only entertaining, it also delivered a key message: Who do you trust to maintain the security of your children?” Shaviv and Harow give all the credit for the win to Netanyahu.

“He was on message, razor sharp, and did every media interview we could come up with,” Shaviv says. “He carried the campaign and swung it to victory.”.

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