Posts Tagged ‘Aubrey Immelman’

MITT ROMNEY har ett problem. Han har en tendens att stöta bort väljarna ju mer de lär känna honom.

Romney är den bland de republikanska presidentkandidaterna som har störst chans att besegra president Barack Obama.

Men innan han kan ta sig an Obama måste han först besegra – inte bara övriga republikanska utmanare – utan också delar av sin egen personlighet.

Andrew Romano, Newsweek, skriver om hur olika personlighetsdrag kan påverka både valrörelser och valresultat:

What is Mitt Romney? It is very hard to tell. Put him on a debate stage, and he can outshine the klieg lights.


And yet, away from the stage, and the lights, and the shrink-wrapped soundbites, where real human beings aren’t kept at a respectful distance, and résumés and factoids matter less, Romney isn’t quite as luminous.


If Romney loses the Republican nomination, the reasons won’t be mysterious: “Romneycare,” Mormonism, and the rise of a rival, Rick Perry, who is better at connecting with voters. (Perry’s Positive Intensity Score among Republicans is a league-leading 24, according to Gallup; Romney’s has fallen as low as 11.) By the same token, if Romney becomes president, it won’t be a surprise to see him succeed; his conscientiousness has already helped him oversee a successful state, a successful business, and a successful Olympics.

The only mystery now, the only surprise left, is Romney vs. Obama. Supporters say that Romney would be “more himself” in a general-election setting, where he’d no longer have to pander to the Republican fringe. But it’s possible, too, that being himself would be the problem. In America, voters tend to replace sitting presidents with polar-opposite personalities: Jimmy Carter and Ronald Reagan, George H.W. Bush and Bill Clinton, George W. Bush and Obama. But as Aubrey Immelman [an expert on the electoral effects of personality] points out, the rational, technocratic Obama “is one of the few presidential candidates since 1996 who can be labeled conscientious,” just like Romney. Faced with a choice between the conscientious devil they know and the conscientious devil they don’t, voters may not be as motivated to switch sides—especially when the incumbent scores higher on empathy, confidence, and comfort in his own skin.

Övrigt: Tidskriftsomslaget är från den amerikanska editionen.

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