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Posts Tagged ‘American Crossroads’

KAMPANJ | Tidskriften Time har utsett president Barack Obama till ”Person of the Year” 2012.

Time, 31 december 2012 - 7 januari 2013

I huvudartikeln beskriver Michael Scherer varför Obamakampanjen bestämde sig för att låta förtroendet för presidenten bli huvudtemat i valrörelsen.

To understand how he kept his job, the best place to start is where he did. In early 2011, David Simas, a former registrar of deeds in Taunton, Mass., who had become a senior White House aide, switched on what might be called one of the largest listening posts in U.S. history. For months on end, two or three nights a week, Simas and his team secretly gathered voters in rented rooms across the swing states, eight at a time, the men separated from the women. The Obamans poked at their guinea pigs’ animal spirits, asked for confessions and played word-association games. (Among swing voters, Democrat often elicited Barack Obama, and Republican would yield words like old and backward.) Live feeds of the focus groups were shown on computer screens at campaign headquarters in Chicago. The first discovery Simas made held the keys to the kingdom. “Here is the best thing,” he said of Obama when he went back to home base. “People trust him.”

In an age of lost authority, Obama had managed to maintain his. In group after group, the voters told the researchers they believed the President was honest, lived an admirable personal life and was trying to do the right thing. “Here’s what I heard for 18 months,” Simas says. “‘I trust his values. I think he walked into the worst situation of any President in 50 years. And you know what? I am disappointed that things haven’t turned around.’ But there was always that feeling of ‘I am willing to give this guy a second shot.’”

In different rooms, behind different one-way mirrors, Republicans made the same discovery. “There was almost nothing that would stick to this guy, because they just liked him personally,” Katie Packer Gage, Romney’s deputy campaign manager, said after the election. Most of those who had voted for Obama in 2008 were still proud of that vote and did not see the President as partisan or ideological. When Republicans channeled their party’s many furies, attacking Obama as an extremist, it backfired among swing-state voters. “The kind of traditional negative campaign that the Obama campaign did was not available to our side,” explained Steven Law, who oversaw more than $100 million in anti-Obama advertising for American Crossroads and Crossroads GPS.

So even before the first ad ran, Obama had an edge and a way of framing the race. While Romney tried to focus on Obama’s weak economic record, Obama made his race about confidence. The most important poll question in Chicago was, Which candidate is looking out for voters like you? “What we saw these undecided voters doing for literally a year,” Simas says, “looking at two very different people outside fundamental message, tactics and strategy, is, they were making a very trust-based assessment between Obama and Romney.”

This became the through line of the brutal and at times unfair Obama attacks on Romney — the cracks about car elevators, the specious mention of his potentially felonious Securities and Exchange Commission filings, the false claim that he supported an abortion ban without a rape exception, the endless harping on a Swiss bank account once held in his wife’s name. It all spoke to a central message built around trust: One man, despite his failures, had voters like you in mind. The other man, by contrast, knew how to make a lot of money for people you will never meet.

Of course, Romney turned out to be Obama’s biggest ally in that narrative. But back at campaign headquarters, Simas slapped a poster on his office wall that told an even bigger story. It had three lines: two showing the rise of per capita GDP and productivity in the U.S. since 1992 and one flat line showing household income. He opened all his presentations with the same chart. “Above it was just a phrase from a focus group — ‘I’m working harder and falling behind,’” Simas says. “That was the North Star. Everything we did and everything we said was derivative of that sentiment.” The words of the faceless focus-group participant passed from the rented room to the computer screens in Chicago and eventually right into the President’s stump speech. “As long as there are families who are working harder and harder but falling further behind,” Obama told crowds, “our work is not yet done.”

Bild: Tidskriftsomslagets foto är taget av Nadav Kander. Numret är Time den 31 december 2012 – 7 januari 2013.

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Information: American Crossroads är en super-PAC som leds av Karl Rove. Rove var en av president George W. Bushs strateger.

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USA | Karl Rove har kallats George W. Bushs hjärna. Han är också hjärnan bakom Crossroads som är en av valets viktigaste organisationer.

De organisationer som av skattemässiga skäl i USA har beteckningen ”527” (s.k. super-PAC:s) eller ”501(c)(4)” kommer att inta en framträdande plats när man snart skriver historien om valrörelsen 2012.

Organisationerna får lagligen inte samordna sina aktiviteter med presidentkandidaternas egna kampanjorganisationer.

Men alla utgår i realiteten ifrån att det finns tysta strategiska överrenskommelser kring vilka politiska budskap organisationerna skall driva för att det skall gagna den egna favoriten i valet.

Dessutom kan dessa organisationer attackera motståndaren på ett sätt som knappast någon av kandidaterna skulle våga för att inte riskera att stötta bort väljare.

Och i år är det de organisationer som attackerar Barack Obama – och därmed indirekt gynnar Mitt Romney – som drar in mest pengar.

Men vad som ofta glöms bort när det rapporteras om organisationerna i media (inte minst i Sverige) är att det var liberala grupper, sympatiskt inställda till demokraterna, som drog igång vad som idag har blivit en gigantisk penningslukande verksamhet.

Paul M. Barrett, Bloomberg Businessweek, skriver:

In the strange realm of campaign finance, the Internal Revenue Service classifies Crossroads GPS as a nonprofit, nonpolitical “social welfare” organization—a 501(c)(4) in tax code parlance—that does not have to identify its backers. Crossroads GPS channels money into “issue” advertisements, which implicitly, but not very subtly, attack Obama and other Democrats.

[…]

To maintain its supporters’ anonymity, a social welfare group like GPS must not have a “primary purpose” of a political nature, and it cannot coordinate strategy with candidates. In an election season, however, only a very naïve or obtuse viewer would miss the point of the organization’s prolific ads.

For conservative donors willing to reveal themselves, Rove designed a sister group, a “super PAC” called American Crossroads, which operates from the same offices as GPS, with some of the same executives, employees, copywriters, and consultants. It, too, is technically independent from the Romney campaign. Known as a 527, it does report its donors to the Federal Election Commission, and it can indulge less coyly in pushing Romney and other Republicans.

[…]

Back in the 2000s, Rove says in an e-mail interview, it was Democratic-leaning labor unions and liberal plutocrats such as hedge fund financier George Soros and insurance tycoon Peter Lewis who provoked the unlimited-outside-money boom. Whoever started the gonzo fundraising wars—and in 2010, the Supreme Court played an important, if misunderstood enabling role with Citizens United v. FEC—the Crossroads operation is way out in front this election cycle. Along with the billionaire Koch brothers, the U.S. Chamber of Commerce, and other conservative allies, the Crossroads-led offensive is collectively poised to spend more than $1 billion on the 2012 elections, according to Republican operatives. That’s roughly twice—repeat: twice—what Democrats expect to spend by means of their super PACs and social welfare groups.

[…]

It irritates Rove that Obama has succeeded in crafting the conventional wisdom on Citizens United. According to Obama’s account, a 5-4 conservative judicial pronouncement liberated a cabal of zillionaires and corporations to launch a hostile takeover of American politics.

[…]

“The left,” Rove notes, “pioneered the use of 527s and 501(c)(4)s years ago, spending millions of dollars to influence public opinion and the policy landscape, on issues spanning the environment to the Iraq War. Drawing on their example, Crossroads was being planned before Citizens United, and would exist with or without Citizens United.”

[…]

In 2004 a 527 called America Coming Together led a $200 million initiative, partly financed by Soros and Lewis, to unseat George W. Bush. One reason many forget this liberal financial surge is that it failed; Kerry, a diffident campaigner, lost by 34 electoral votes. Republicans, for their part, didn’t fully appreciate the advent of outside groups because they were lulled by Bush’s talent for gathering direct-contribution checks with the assistance of “bundlers,” the dedicated supporters and lobbyists who aggregate individual donations.

Rove and his consultant friend Ed Gillespie—now a paid senior adviser to the Romney campaign—had warned from the inception of McCain-Feingold that it would lead to problems for Republicans. Borrowing from the chorus of the classic Sonny Curtis song, Gillespie joked that as RNC chair for the 2004 election cycle, he “fought the law, but the law won.” In 2009, Rove and Gillespie decided it was time for Republicans to stop whining and turn the tables.

[…]

“It’s ironic,” he says, “that many of those who are squealing the loudest now [about Crossroads] are the same people who were mute when groups on the left were pioneering the use of 527s and 501(c)(4)s. … Liberals cheered then but are now quick to try and stop conservatives from using the techniques they used in the past.”

He and his acolytes are clearly enjoying themselves. This is something that Rove’s many psychoanalysts in the media and among Democrats seem to forget: He really loves the fight.

Bild: Tidskriftsomslaget är Bloomberg Businessweek den 30 juli-5 agusti 2012.

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