POLITIK | Journalister och väljare gillar politiker som har humor. Frågan är bara om man vinner speciellt många väljare på det.
En svensk politiker som lyckades leverera roligheter på löpande band var Kristdemokraternas Göran Hägglund.
Men det hjälpte vare sig honom själv eller partiet när det väl var dags för val. Opinionssiffrorna och valresultaten imponerade aldrig under Hägglunds tid som partiledare.
Emily Heil på engelska The Independent har skrivit en intressant artikel om hur Barack Obama använder humor för att få fram sitt politiska budskap för att kunna påverka allmänheten.
Humor är vanligare i amerikansk politik än här. Och Obama verkar ha en genuin känsla för vad som går hem i stugorna. Och han levererar roligheterna utan att verka alltför krystad.
For a long time, presidential humour was predictable as a knock-knock joke. Then along came President Obama, dropping the word “heezy,” mimicking viral memes, and quipping that he and Joe Biden are so close, they’d probably be denied service at an Indiana pizza joint.
The president’s reputation as a funny guy is, of course, partly courtesy of the professionally crafted material he reads off the Teleprompters. It’s no secret: A team of speechwriters writes his correspondents’ dinner routines for him. But Obama has input in that process, said David Litt, a former White House speechwriter who’s now the head writer at the Washington office of comedy website Funny or Die.
Writers consult with the president in the weeks leading up to the dinner to get a sense of the punchlines he likes — and those he doesn’t. Then the boss tweaks the final version. “He would make these little, small changes, but they would make such a difference,” Litt said. “They would punctuate the joke in a way that made it work better, or replace a phrase with a slightly better phrase.”
Obama has gotten plenty of unscripted laughs, too. During last year’s State of the Union address, Republicans cheered after he said he had no more elections to run. “I know, because I won both of them,” Obama zinged back. Those mic-dropping words didn’t appear in the advance copy of his remarks.
But the laughs often aren’t for their own sake. Obama has used comedic venues to advance his agenda, particularly among young people who are more likely to share a viral video than watch one of his speeches.
And the commander-in-chief’s style can fuel the criticisms that have long dogged him — that he is snooty and detached. Which, in Obama’s comedy world, is simply another opportunity to go meta.
“Some people say I’m arrogant, aloof, condescending,” the president said at last year’s dinner.
“Some people are so dumb.”