VAL 2016 | Mark Leibovich på The New York Times Magazine har kallat Donald Trump för en ”one-man chaos theory”.
Men hans kampanj är långt ifrån oprofessionell. Det han gör och säger är väl genomtänkt. Detta blev uppenbart för Leibovich när han följde Trump.
”He campaigns in poetry in much the same way a wild hog sips chardonnay”, skriver Leibovich. Men osofistikerad är inte detsamma som oprofessionell.
‘I’ve had much more than 15 minutes of fame, that’s for sure,’’ he said. Trump can be hyper-solicitous of the press. His orbit is largely free of handlers and is very much his own production, down to his tweets — which he types or dictates himself. I asked Trump if his campaign conducted focus groups. I knew what his answer would be but asked anyway. ‘‘I do focus groups,’’ he said, pressing both thumbs against his forehead, ‘‘right here.’’
Getting close to Trump is nothing like the teeth-pulling exercise that it can be to get any meaningful exposure to a candidate like, say, Hillary Clinton. This is a seductive departure in general for political reporters accustomed to being ignored, patronized and offered sound bites to a point of lobotomy by typical politicians and the human straitjackets that surround them. In general, Trump understands and appreciates that reporters like to be given the time of day. It’s symbiotic in his case because he does in fact pay obsessive attention to what is said and written and tweeted about him. Trump is always saying that so-and-so TV pundit ‘‘spoke very nicely’’ about him on some morning show and that some other writer ‘‘who used to kill me’’ has now come around to ‘‘loving me.’’ There is a ‘‘Truman Show’’ aspect to this, except Trump is the director — continually selling, narrating and spinning his story while he lives it.
With me, Trump toggled often between on and off the record, one of which seemed only marginally more sensitive than the other, but with enough difference to indicate that he is capable of calculating from word to word and knowing where certain lines are.
[…]
I asked whether he had ever experienced self-doubt. The question seemed to catch Trump off guard, and he flashed a split second of, if not vulnerability, maybe nonswagger. ‘‘Yes, I think more than people would think,’’ he told me. When? ‘‘I don’t want to talk about it.’’ He shrug-smirked. ‘‘Because, you know — probably more than people would think. I understand how life can go. Things can happen.’’ This was a rare moment when Trump’s voice trailed off, even slightly. He then handed me a sheet of new polling data that someone had put on his desk. ‘‘Beautiful numbers,’’ he said, inviting me to take them with me.
[…]
But while populism is often associated with grass-roots movements, Trump’s brand of it flows not from the ground up, as did Obama’s campaign in 2008 or even the Tea Party movement in subsequent years. Rather, Trump’s is pure media populism, a cult of personality whose following has been built over decades. The popularity of Trump’s NBC reality franchise, ‘‘The Apprentice,’’ for instance, made him a potent cultural persona; the power of that persona (the frowning, pitiless boss) might actually outweigh the customary strategic imperatives (message discipline, donor bases) that the political wiseguys like to get all aroused about. In large measure, the core of Trump’s phenomenon is his celebrity itself, which, in today’s America, is in fact as populist as it gets.
[…]
Trump makes no attempt to cloak his love of fame and, admirably, will not traffic in that tiresome politicians’ notion that his campaign is ‘‘not about me, it’s about you.’’ The ease with which Trump exhibits, and inhabits, his self-regard is not only central to his ‘‘brand’’ but also highlights a kind of honesty about him. He can even seem hostile to any notion of himself as humble servant — that example of modesty that George Washington and Abraham Lincoln strove for.
The idea of a president as Everyman stands at odds with his glamorized vision for the nation. The president should be a man apart, exceptional and resplendent in every way. ‘‘Jimmy Carter used to get off Air Force One carrying his luggage,’’ Trump said. ‘‘I used to say, ‘I don’t want a president carrying his luggage.’ ’’ Carter was a nice man, Trump allowed. ‘‘But we want someone who is going to go out and kick ass and win.’’ Which apparently cannot be done by someone ‘‘who’s gonna come off carrying a large bag of underwear.’’
[…]
I observed to Trump that I had never encountered a candidate who talked so much to me about the latest polls. He knew precisely why that was. ‘‘That’s because they’re not leading,’’ he said. Trump signed off by saying that he hoped my article would be fair and added that there was no reason it shouldn’t be. ‘‘I’ve done nothing bad,’’ he told me. ‘‘What have I done bad?’’
How do you answer that question? Trump might be the single most self-involved yet least introspective person I have ever met in my life, in or out of politics. I’m guessing he would say this is a good quality in a president. It spares him unglamorous dilemmas. But it’s unsettling to encounter a prospective leader whose persona is so conspicuous and well defined and yet whose core is so obtuse. The Obama political acolyte David Axelrod has likened campaigns to ‘‘an M.R.I. for the soul.’’ If that’s the case, maybe the most fascinating question for Trump is not where this all ends up, but what his expedition reveals about Donald Trump’s soul, if it reveals anything at all. ‘‘Some people think this will be good for my brand,’’ Trump concluded, as deep as he probes. ‘‘I think it’s irrelevant for my brand.’’
Tidskriftsomslag: The New York Times Magazine den 4 oktober 2015.
the Campaign Dossier 
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