KAMPANJ | Vad kommer en seger för Donald Trump innebära för USA? Och hur kommer han att styra USA om han blir president?
Eftersom han primärt är en affärsman får man kanske försöka finna lösningen på frågorna i hans sätt att styra sin affärsverksamhet.
Max Abelson, Bloomberg Businessweek, skriver: ”We’re talking business rather than politics—after all, that’s his central qualification for the job he’s seeking.”
Trump is selling himself to America as the king of builders, a flawless dealmaker, and masterful manager. But he isn’t really any of those things. Trump has built few skyscrapers this century, stumbling twice when he’s tried, and struggled with an array of other projects. Meanwhile, his corporate leadership is a kind of teenager’s fantasy of adult office power. From his Trump Tower desk in Midtown Manhattan he controls the teensiest details, rejects hierarchy, and picks top deputies by following his own recipe for promotion.
The Trump Organization is not the kind of place where employees can always tell you what colleagues are working on or what their titles are. What they agree on is Trump’s immersion in the minutest of details, from the fountain and urns to the marble of lobby floors.
“Not in a compulsive way, or sick way, but in a caring way,” says David Schutzenhofer, Bedminster’s manager. When asked about it, Trump says he pays attention to details, even though he has good managers who should be able to handle them. It’s hard to imagine how Trump’s management style would or could translate to government, where hierarchies are impenetrable, micromanagement ineffective, and expensive urns susceptible to congressional scrutiny.
Antagonizing enormous swaths of North America, mocking women, and startling anyone tuned in to a few minutes of his speechifying wouldn’t be a wise business move if those products were all he had, because he’d be alienating precious customers. But there’s more to Trump’s business, and not just because he has the real estate and golf portfolios. His brand isn’t kindness and inclusiveness; it’s aggression and extravagance and power. It’s a self-rendered notion of an elite man who controls and wins, even when he loses.
That doesn’t mean you can take the boasts about his empire literally.
Trump isn’t the biggest New York developer. He isn’t really a skyscraper developer anymore, and he hasn’t been for years. He put up huge buildings and casinos, borrowed to do it, nearly wiped out, came back as a brand name that often needed bigger partners, was smacked by the financial crisis when he tried to again take massive risks, and ended up with a profitable business anyway.
The lesson from the 150-story building he craved is the same one you get from stepping inside the company. It’s not the hugest in the whole world, and it’s not what it was supposed to be, but it’s something. And, like his politics, it can seem much, much bigger than it is.
Trump has crushed his presidential competition by presenting himself as the finest businessman ever to don a suit. Will his career’s blemishes hurt him? Could Americans who love the great, amazing, terrific, perfect version of Trump accept the flawed one? In his office, he tells me that someone said the cool thing about his race to be the leader of the free world is that if he loses he gets to go back to being Donald Trump again—only an even vaster version.
“So win, lose, or draw, I’m glad I did it,” he says. “Although it’s too early to say that yet.”
Tidskriftsomslag: Bloomberg Businessweek, 7 september 2015.