ANALYS | Barack Obama vann övertygande över sin republikanske utmanare Mitt Romney med 332 elektorsröster mot 206.
Dessutom är det bara Franklin D. Roosevelt, Dwight D. Eisenhower och Ronald Reagan som också lyckats vinna mer än 50 procent av det totala röstetalet två gånger i rad.
I en insiktsfull intervju med Tim Dickinson på Rolling Stone beskriver James Carville, politisk strateg och arkitekten bakom Bill Clintons valseger 1992, hur Obama lyckades och varför Romney misslyckades.
Remember, for Obama, there was a great strategic dilemma as to whether to present Romney as a flip-flopper or as someone who is for the rich guy. You had to pick one, and they picked ”for the rich guy.” If you’re going to be successful in politics, you have to pick one. One of the great statements of the Kerry campaign was when they said, ”We have a nuanced and layered message.” It can’t be nuanced and layered and be a message – it just can’t.
The best thing Romney did was flip-flop in the first debate. If you flop to where people are, then they like you. Let’s say that somebody runs against gay marriage all their life, and you’re for gay marriage, and then they come out for it. You don’t say, ”I don’t trust him, he flipped his position.” You say, ”I like that, he changed his mind.” In the research – and I know this because we did a lot of it – if you’d say that Romney was for all these crazy right-wing things, people would say, ”He’s more moderate than that, he doesn’t believe that.” They liked the fact that they couldn’t trust him.
That’s why the Obama campaign decided to focus on his history at Bain.
Yeah. At the end, the message of the Bain stuff was: When he has to choose between you and his friends, he’s going to choose his friends. I think that stuck with him pretty good.
How did the Republicans get so outclassed in terms of technology? In 2004, Rove dominated on that front.
The most amazing story of the whole election was how personally shellshocked Romney was that he lost. They completely thought he was going to win. How can a man with a reputation of being data-driven, who does spreadsheets better than anybody in the world, be shocked that he lost? I can’t wait to read the book as to what happened to Romney. It’s stunning.
Part of it is how inefficiently they spent all the money they had. Conservatives have a point here: You give somebody too many resources, and they don’t allocate them very well. The top people in the Romney campaign were paid $134 million in this election. The top consultants in the Obama campaign were paid $6 million. Democrats just spent their money smarter, better and with less nepotism or favoritism. It’s stunning that a community organizer would be so much more efficient than a head of one of the largest private equity funds. As the rabbis have been saying for 5,000 years, ”Go figure.”
Bild: Obamakampanjen lade ut fotot på presidenten och Michelle Obama på Facebook och Twitter efter segern.