USA | Media har gett Barack Obamas och Mitt Romneys valkampanjer namn efter deras högkvarters geografiska placering i Chicago respektive Boston.
Och i Boston är man fortfarande på gott humör. Detta trots att presidenten har haft ledningen i opinionsundersökningar ända sedan Romney vann sitt partis nominering i april.
[T]he Romney campaign remains defiant. It acknowledges that Mr Romney’s “favourability” ratings have been relatively low in recent weeks, under a steady bombardment of attack ads and negative press. That is worrying, since the candidate voters find more likeable usually wins. But the drop is both transient and immaterial, his staff argue; in the end, the race will hinge on the sorry state of the economy.
Moreover, the advantage that the Obama campaign has had on the airwaves will soon be reversed. Election laws require candidates to maintain separate fund-raising accounts for the primaries and the general election. Mr Romney’s general-election account is brimming, but it cannot be tapped until he is formally nominated at the convention. His primary account, however, is running low, thanks to his bruising battle for the nomination. Mr Obama was thus able to spend $38m on advertising in June, to Mr Romney’s $10m.
Mr Obama has far more paid staff than Mr Romney: 778 to 272 at the last official count. But the Romney campaign claims not to be intimidated by his much-feted “ground game”. The Obama campaign, it says, is wasting money on staff in reliably Republican states such as South Carolina and Nebraska.
Mr Romney’s backers note that the president’s campaign has stopped talking about winning any new states, such as Arizona or Georgia. It appears to have conceded Indiana, which Mr Obama won last time. Meanwhile, they point out, the polls are very close in states that the Democrats have won for decades, such as Michigan and Wisconsin.
The Romney campaign hopes to sap Mr Obama’s support among various groups who plumped for him last time—Hispanics, young people and women, in particular. All of them, it argues, have suffered disproportionately from the weakness of the economy.