HISTORIA | Bildekaler för stötfångare – ”bumper stickers” – är lika typiska för amerikanska valrörelser som valplakat nerstuckna i gräsmattan i villakvarter.
Pagan Kennedy, The New York Times, om dess historia:
One day in the mid-1940s, Forest Gill, the owner of a print shop, knelt down in a Kansas City parking lot and measured a car’s bumper. Ever since the automobile age began, drivers had advertised their opinions with handmade placards tied to their cars with bits of twine. Gill realized that he could make “bumper signs” forever obsolete.
Gill seized on two new technologies — self-adhesive paper and Day-Glo paint — and combined them into a novelty item perfectly adapted for America’s highways. By the 1960 presidential election, bumper stickers were everywhere, rivaling buttons as a favorite way for voters to declare their intentions. Gilman, who now runs the family print shop, said that national elections create a frenzy in the bumper-sticker business. […] An election that’s a real squeaker is best for a bumper-sticker man.
Bild: John F. Kennedy ”bumper sticker från valkampanjen 1960. Texten lyder: ”Kennedy For President” och med adressen “Produced by Citizens for Kennedy and Johnson, 261 Constitution Avenue N.W., Washington D.C.”